YouTube has changed the game for content creators and entertainment enthusiasts, allowing people to share their passions and showcase their talents to the world.
For some, this has resulted in tremendous financial success as they’ve built lucrative careers by leveraging the content they produce and their fame.
In this article, we’ll explore the top 20 richest and most famous YouTubers in the world, look into their net worth, and what sets them apart on the YouTube platform.
The information we will provide could inspire and enlighten anyone interested in discovering the potential of YouTube as the largest video-sharing platform on earth.
Check out other lists of the most famous content creators on other platforms and let us know in the comments which of these famous Youtubers you already follow and like.
Table of Contents
Top 20 Richest Youtubers With Their Net Worth And Follower Count
1. Jeffrey Lynn Steininger Jr. – Jeffree Star
Subscribers: 15.9 Million
Net Worth: $210 Million
Jeffree Star, one of the most recognizable names in the beauty industry, holds the top spot on our list of the top 20 wealthiest YouTubers in the world.
This American YouTuber, songwriter, and makeup artist rose to fame through his unique and bold makeup tutorials on MySpace and later on YouTube, where he now has almost 16 million subscribers.
Jeffree shares product reviews, makeup tutorials, and vlogs on his channel that give viewers an inside look into his life and beauty routine.
He owns a cosmetic line, Jeffree Star Cosmetics, and invests in real estate and many other ventures, which have helped him earn from multiple income streams. These have helped him become the richest Youtuber in the world despite not having the largest number of subscribers on the platform.
2. Cody Davis, Coby Cotton, Cody Jones, Tyler Toney & Garrett Hilbert – Dude Perfect
Subscribers: 58.8 Million
Net Worth: $50 Million
Dude Perfect is a group of five friends killing it on YouTube by sharing their trick-shot videos and challenges.
Their channel’s spotlight is on sports and comedy.
Their passionate and diverse personalities and the skill sets they bring have helped them build a massive community of fans from different corners of the world.
Their fame has widened beyond YouTube.
Coupled with their monetization skills and entrepreneurial mindsets, they have kept pace with their business ventures, helping them amass a substantial net worth.
3. Felix Arvid Ulf Kjellberg – PewDiePie
Subscribers: 111 Million
Net Worth: $40 Million
PewDiePie has made a lasting impact in the YouTube space, being one of the most followed YouTubers in the world.
His rise to fame resulted from consistent and quality content centered around entertaining his viewers at all times.
From his let’s play videos to humorous commentary and vlogs, every piece of content on his channel tells you more about his ingenuity and fun character.
It hasn’t been a smooth sail for PewDiePie, either.
Still, his will to keep his audience smiling has turned out to be a fortune for him, and he leveraged his fame to promote his other business ventures, making him not only one of the most popular YouTubers but also among the wealthiest.
4. Daniel Robert Middleton – DanTDM
Subscribers: 26.3 Million
Net Worth: $35 Million
If you’re fond of Minecraft and gaming videos on YouTube, chances are you’ve come across DanTDM’s channel.
DanTDM was a combination of Daniel Middleton’s initials and the short form “TheDiamondMinecart,” where he demonstrates his gaming skills and commentary to entertain his viewers.
Leveraging his YouTube fame, DanTDM built a successful brand for himself and expanded it with merchandise and other business ventures, opening up more income sources.
With his fun personality and exciting content, DanTDM has grown and made the most of his YouTube presence.
DanTDM is not only one of the most famous English Youtubers but is also one of the richest Youtubers in the world.
5. Ryan Guan – Ryan Kaji
Subscribers: 34.3 Million
Net Worth: $32 Million
The fifth in our list f the top 20 richest YouTubers in the world is Ryan Kaji, the face behind Ryan’s World.
Ryan’s parents created this channel in 2015 as a space for Ryan to showcase his interests and inspire other kids.
Ryans World is a toy review channel where the host shows off his playful personality, challenges, and science experiment.
With millions of subscribers and more than 53 billion views of his videos and other income streams, Ryan made enough income to earn a place as the highest-earning YouTuber on multiple occasions.
His fun and educational content keeps positioning him for more significant opportunities in his niche.
6. Mark Edward Fischbach – Markiplier
Subscribers: 34.4 Million
Net Worth: $28 Million
The American YouTuber Markiplier has made a name for himself with his comedic approach to video gaming playthroughs.
He joined YouTube in 2012 and, over the years, has shared more than 5000 videos that span the areas he covered, from his animations and comedies to his scary and fun game commentaries and reactions.
After so much content and hard work that was put through, the result was a massive subscriber base from YouTube and across multiple social media platforms.
This helped him accumulate his net Worth as the 6th richest YouTuber in the world.
7. Jimmy Donaldson – MrBeast
Subscribers: 133 Million
Net Worth: $25 Million
MrBeast YouTube channel is a source of hilarious and heart-warming entertainment, owned by a charming and talented personality, Jimmy Donaldson.
His channel is currently one of the largest on YouTube, boasting 133 Million subscribers and featuring content that covers fun and expensive stunts, challenges, and philanthropy, solidifying his character as a generous and caring individual.
Mr Beast is undoubtedly one of the world’s richest and most famous Youtubers of our time.
Sponsorship deals, advertising, and his merchandise make up a significant portion of his net Worth, and coupled with the name he’s made on YouTube, he’s able to make the most of his hard work.
8. Richard Tyler Blevins – Ninja
Subscribers: 23.7 Million
Net Worth: $25 Million
Blevins, best known by his pseudonym as Ninja, is a professional video game player who started with his Twitch live streams and joined YouTube in the last quarter of 2011.
With over 2 billion views and more than 23 million subscribers, Ninja has succeeded in becoming one of the biggest names in the community of gamers.
With an inspiring cumulative net worth of $25 million, this made him belong in the league of not just the wealthiest within his niche but on YouTube at large.
9. Logan Alexander Paul
Subscribers: 23.6 Million
Net Worth: $25 Million
Logan Paul is a well-established YouTuber who has established a massive following on YouTube and other platforms and leveraged his talent and fame to become one of the wealthiest YouTubers.
He’s also a professional wrestler and actor, and his content creation journey began with Vine, and shortly after it was shut down, he channeled his effort to YouTube. For his quality of content, he attained greater heights within a few years.
From his vlogs and music videos to animated stories, viewers can see this personality, living his life to the fullest and entertaining them through his comedic approach in his content.
10. James McLaughlin & Charles Lincoln – Rhett & Link
Subscribers: 18.1 Million
Net Worth: $24 Million
For over ten years, Rhett and Link have entertained viewers on their talk and variety series YouTube channel, Good Mythical Morning.
Since 2012, the Good Mythical Morning show has been airing on this channel, hosted by the duo, where they explore unique products and trends and eat unbelievable things.
Their unique blend of humor and informative content has made them a massive following and also helped them earn enough income to reward them with 10th place in the list of the top 20 richest YouTubers.
11. Evan Fong – VanossGaming
Subscribers: 25.8 Million
Net Worth: $23 Million
As the name implies, Vanoss Gaming is a gaming YouTube channel boasting a staggering 25.8 million subscribers, making it one of the most popular channels in the gaming niche on YouTube.
With his entertaining commentary and exceptional gaming abilities, Evan grew his following on the platform, transforming what he had earlier considered his hobby into a successful career.
Apart from the Vanoss Gaming channel on YouTube being his primary source of income, Evan’s presence on other social media platforms has also catapulted his net earnings, helping him to follow suit as one of the wealthiest YouTubers in 2023.
12. Jake Joseph Paul
Subscribers: 20.3 Million
Net Worth: $22 Million
A professional boxer, music artiste, and social media personality, Jake Paul has been killing it in various endeavors, and his YouTube fame is mainly something special among the rest.
His rise to fame began on Vine and fast-forwarded to his presence on YouTube, joining the platform in 2013; his content accumulated over 7 billion views.
From his vlogs and rap music videos to his boxing scenes, Jake Paul’s YouTube channel primarily reflects who he is in person, and he’s not just doing what he loves. He’s also making fortunes out of his different endeavors, and being in the 12th position, the stats says it more.
13. James Charles Dickinson
Subscribers: 23.8 Million
Net Worth: $22 Million
James Charles is a budding entrepreneur and a prominent figure in the beauty world. His creativity and artistic makeup mastery is reflected in his transformational videos and makeup videos he put forward for his growing audience.
His line of coverage concerning the videos he makes ranges from makeup tutorials and contests to Vlogs and entertaining videos. With his creative lead, he’s established his makeup line and made a name for himself on multiple social media platforms.
From his passion and commitment to craft, James Charles s able to build an empire of fame for himself and a fortune, making him stand out as one of the wealthiest content creators on YouTube.
14. Preston Arsement – Preston
Subscribers: 22.8 Million
Net Worth: $20 Million
Preston is a 28-year-old creative with an outstanding reputation on YouTube and beyond.
His official YouTube channel is packed with exciting game shows and fun and engaging playthroughs for his viewers.
He also posts family videos and vlogs, giving his audience a deeper insight into his life.
With his keen sense of humor and passion for what he does, he’s able to grow his subscriber base to over 22 million on YouTube, and coupled with his merchandise and additional income sources, he made it to this list.
15. Lilly Singh
Subscribers: 14.6 Million
Net Worth: $20 Million
Going by her pseudonym, Super Woman, Lilly Singh began her journey to fame on YouTube in 2010.
Despite not being a smooth sail, the quality of the content she produces has made her an inspiring figure in the entertainment industry.
Her content scope spans storytelling, comedy, and positivity.
From the explosive growth of her channel, she’s attracted numerous opportunities, from brand collaborations to landing gigs within the entertainment industry.
With her talent, hard work, and generosity, it is no surprise that Lilly Singh is one of the world’s richest and most famous Youtubers.
16. Anastasia Radzinskaya – Like Nastya
Subscribers: 104 Million
Net Worth: $20 Million
9-year-old Nastya is an incredible YouTube personality who has accomplished a lot with her YouTube channel within her tender age, with her subscriber base tuning to over 104 million followers.
Nastya, also known as Nastya’s Universe, features Nastya and her parents as they play, learn, sing, share their life experiences, and more.
Being a Multi-Lingual prodigy, Anastasia managed a host of her other YouTube channels in a couple of other languages that she speaks fluently.
Her YouTube fame, talent in music, and inspiring personality helped her achieve not just global recognition or fame but also fortune, making her a role model in space.
17. Stevin W. John – Blippi Educational videos for Kids
Subscribers: 17.3 Million
Net Worth: $20 Million
Stevin John runs his YouTube channel Blippi, centered on fun and interactive education for Young viewers.
From counting and alphabets to visits to fun and educational places for kids, Blippi’s videos on YouTube say it all, and with over 14 billion views, his channel is one of the most watched in his niche.
In addition to his YouTube channel, Blippi extended his reach to TV shows and a brand of toys and merchandise, making up for his $20 million net Worth.
18. Olajide Olayinka Williams – JJ Olatunji
Subscribers: 16.2 Million
Net Worth: $16 Million
JJ Olatunji, popularly known as KSI, is more than just a content creator.
He’s a prosperous entrepreneur, who’s made it huge in his different ventures.
He’s a rapper, boxer, and YouTuber with investments in gaming enterprises, the food and beverage industries, and more.
His YouTube videos show his unusual reactions, commentaries, and behind-the-scenes of his workout and boxing matches, with his views tuning to about 4 billion.
KSI is currently one of the most famous Youtubers from the UK and one of the richest Youtubers in the world.
His success is attributed to his talents, strategic thinking, and willingness to invest and take risks, which helped him develop his entrepreneurial mindset and innovation.
19. David Dobrik
Subscribers: 18 Million
Net Worth: $15 Million
Dobrik’s YouTube journey began roughly in 2015 and boasts 18 million subs with over 7 billion video views.
David Dobrik’s YouTube channel comprises his vlogs which offer viewers an inside look into his daily life and routines.
With his comedic prowess and energy, viewers can not look away.
Besides his YouTube channel, David Dobrik has other sources of income from his Pizza brand under the name Dobrik’s Pizza, Podcasts, to his movie appearances, and more.
20. Roman Atwood
Subscribers: 15.4 Million
Net Worth: $14.5 Million
Last but definitely not least on our list of the Top 20 richest and most famous Youtubers in the world today is Roman Atwood. A well-known personality on YouTube, he began his journey on the video-sharing platform in 2013 under his channel name Roman Atwood Vlogs.
He shares with his audience prank videos as well as his family’s everyday moment.
Through it all, Atwood has committed to being true to himself and his fans and the well-being of others, and this act earned him a great deal of respect and admiration in the YouTube community.
He makes his money from his YouTube channel, film projects, commercials, and other businesses, which add up to grow his net Worth, giving him a final entry in the list of the top 20 most famous and wealthiest YouTubers in the world.
As we’ve seen from the Top 20 richest and most famous YouTubers, YouTube has proved to be a highly lucrative platform for creators in different corners of the world, allowing them to build their brands and accumulate significant wealth.
It is also evident that most of them have diversified to multiple income sources and demonstrated hard work and uniqueness, which helped them stand out in their respective niches, making them a great inspiration for anyone wanting to make it big on YouTube.
Do you follow any of these Youtubers? If so, which ones? And what do you like most about their content? Let us know in the comment section below!
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