Instagram influencers have large, engaged followers who share aspects of their lives, interests, and experiences.

They have become incredibly good at creating content that resonates with their followers and drives significant engagement.

Some influencers have attained millions of followers and are highly sought after by brands, and many have become household names known for their uniqueness, personality, and talents.

These are powerful and inspiring groups of people who shape and influence their respective industries.

Many have become advocates for charitable organizations, using their platforms to raise funds and awareness for good causes.

Some influencers have turned their passion and influence into successful businesses, leveraging their following to promote their products or services or partner with other brands.

This article will delve into the world of top Instagram influencers and explore their unique content, personal branding, and impact on the industry and their audience.

Top 10 Most Followed Instagram Influencers & Their Accounts

1. Cristiano Ronaldo

Handle: @cristiano

Followers: 533M

One of the greatest soccer players of all time, Cristiano Ronaldo, is the most-followed influencer on Instagram with over 500 million followers.

His content on Instagram is a blend of personal and professional style, as you’d find on his page his soccer training footage, photos with his family and friends, and likes showcasing his glamorous lifestyle by showcasing his wealth.

It isn’t only about him, though, as he often posts motivational quotes to keep his followers encouraged.

He’s a business mogul who owns a clothing line, hotel, and fragrance ventures, which he leverages his Instagram Influence to promote.

2. Lionel Messi

Handle: @leomessi

Followers: 419M

Lionel Messi, another iconic personality in the football industry, made it to second place in the list of the top 10 most followed Instagram influencers.

Lionel Messi is a true soccer genius, and his Instagram journey is a reflection of his massive fame, and with 400+ Million followers, he’s the second most followed person on Instagram.

He recently won for his country Argentina, the 2022 world cup, and his extra fame blew up his already massively followed social media accounts.

Aside from being good in his profession, he is also a philanthropist and leverages his Instagram following to promote charitable causes and his brand.

Messi’s Instagram is a window into his personal life, and a peep at his profile will tell you that he’s a family man who cherishes his friends and relations.

3. Kylie Jenner

Handle: @kyliejenner

Followers: 378M

Kylie’s Instagram journey began in 2012, and even at 14 years old, her Instagram account depicts her fun-loving and relatable personality.

Many of her early followers can attest to her shots while hanging out with friends and family and behind-the-scenes glimpses of the Keeping Up With The Kardashians show.

Fast forward to today, Kylie’s Instagram has attained a new level of incredibleness as she grows and develops her brand. Her content has evolved to reflect that.

She leverages her Instagram following to promote her cosmetic and skincare brand, and for the concerns she has about mental health and environmental safety.

She advocates and raises awareness among the public through her platform.

Her engaging content and savvy business mind made her the fame she currently has, and she is now the third most followed person on Instagram.

4. Selena Gomez

Handle: @selenagomez

Followers: 370M

From her art to her social publications, everything about Selena is a reflection of energy, resilience, and fun.

She’s not afraid to be vulnerable and shares candid photos and videos that give her audience their fair share of her personal life.

She advocates for charity and mental health; on personal branding, Selena is a visionary.

She uses her follower base to promote her business ventures and collaborations, especially her first beauty line, Rare Beauty.

Nobody can easily break the bond she has created with her followers as she connects with them.

One can testify to this through the Q&A live stream sessions she’s hosted on Instagram.

Her talent in art, communication, and relentless quality have helped her connect with her followers at a deeper level, making her one of the most successful personalities on Instagram.

5. Dwayne Johnson

Handle: @therock

Followers: 358M

Best known for his wrestling and acting career, Dwayne Johnson, mostly known as “The Rock,” is also a man of social media, and his Instagram is such a fire.

His content on the platform is a mix of personal and professional lifestyles.

He loves to tour with his followers behind the scenes of his movies and TV shows, in addition to glimpses of his family and personal moments.

He likes sharing motivational quotes with his followers, and because he’s excellent and selective about it, they’ll most likely make you feel like you can conquer the world and beyond.

His philanthropic efforts are noticeable from afar, and being the fitness enthusiast he is, his brand reflects his passion.

6. Ariana Grande

Handle: @arianagrande

Followers: 349M

A true diva in the music industry, Ariana’s journey on Instagram is a glittering example of how to slay the game.

From showcasing her vocal talents to giving her audience a sneak peek into her personal life, Ariana uses Instagram with boldness; for all it seems, her followers are all in for it.

Music is the heartbeat of Ariana’s content. From the exclusive previews of her album releases to her behind-the-scenes concert footage, her page is one heck of a musical gold mine.

Her content does not revolve around music alone, as her personal life also gets a fair share, and one of the reasons her fans respect her is that she is not afraid of being herself or sharing her feelings with them.

7. Kim Kardashian

Handle: @kimkardashian

Followers: 340M

Hold on to a more comfortable position as you get your mind blown because we’re talking about none other than the ultimate goddess of Instagram, Kim Kardashian.

Her journey on Instagram began in 2010, and ever since she graced the platform that year, she’s been trending with her killer looks, fierce attitude, and luxurious lifestyle.

She isn’t afraid to push boundaries and flaunts her hourglass figure and belongings.

Aside from being a one-of-a-kind damsel, she’s also good at business and has mastered leveraging her personal brand to build successful business ventures.

From her fashion and beauty lines to partnerships and collaborations, she knows how to play her cards well when making the most out of her always-growing follower base.

8. Beyonce

Handle: @beyonce

Followers: 290M

A legendary music star, Beyonce’s name has flown across all corners of the world thanks to her artistic talent, beauty, and hard work.

Her presence on Instagram is like a beacon of light that people can not see.

A glimpse into her Instagram life will give you a clue into herself.

From her adorable snaps with her family and behind-the-scenes tours to social issues, you’ll feel like you have a front-row seat to her life, and it is interesting.

Her incredible fashion sense and beauty shots, coupled with music and video performances she shared on her Instagram, make her Instagram feeds a feast for the eyes that keeps her audience always coming for more.

She also cherishes her followers, and her dedication to connecting with them personally got her a more substantial following and helped her become one of the top 10 most followed Instagram Influencers the world currently has.

9. Khloe Kardashian

Handle: @khloekardashian

Followers: 289M

Khloe Kardashian has secured her spot as the third family member of the Kardashians to make our list of top Instagram Influencers with the most followers.

Her Instagram journey has her moments and is nothing short of a wild ride.

Her unique content style combines her thoughts and life journey, highlighting her authentic self, her clothing line, and beauty products that depict her incredible fashion sense.

While being with Khloe on her Instagram journey can be visually stunning, it is also an avenue of endless inspiration for her followers.

However, you convince them; otherwise, she’s the apple of their eyes at any given the time of day.

10. Justin Bieber

Handle: @justinbieber

Followers: 273M

We are introducing another shining star that has made a grand entrance onto the final spot of our list of the most followed Instagram influencers, Justin Bieber.

A popular music artiste with an incredible style of art and fashion, Justin Bieber leverages his Instagram to take his game to new heights, and making it to this list says a lot about how far he’d come.

His unique content style establishes his unwavering commitment to showcasing his personality and talent.

A sneak peeks at his Instagram life presents his confidence and authenticity.

He also leverages his growing Instagram audience to promote products and brands he believes in, and for such a musical talent he is, you are assured of many snippets of his creative pieces if you keep tabs on his Instagram.


The Instagram Influencers industry is constantly evolving, and the top 10 most followed individuals have proven to be some of the best in the game.

They have each built substantial followings, created personal brands that tag along with their audience, and consistently post carefully curated content on their handles.

From our list of the top most followed Instagram influencers, we can see that Instagram is a potent tool, and influencer marketing is surefire.

However, the valid key to their success is hard work and authenticity.

By being true to oneself and putting in the effort, one can make a difference and stand out in the crowded world of Instagram and social media.

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