Social media marketing is becoming a necessity for businesses now more than ever.
Businesses can leverage the availability of a massive population of social media users to expose their brand’s name, products, and other information to their prospects and attain higher relevance and returns.
Businesses all require people to run successfully and this is why social media is a great tool for all businesses, irrespective of their sizes or types.
Below are 10 brilliant ways you can leverage social media for your brand’s growth.
1. Social Selling
If you trade goods, either as physical products or digital products, you can leverage social media as a means of getting connected with both local and distant customers; depending on your delivery options.
Whether you run an e-commerce store, physical store, or you just need to sell off some products for gains, social media is a great place to get you the customers you need for your business.
Apart from promoting the outreach of the products you sell, you can also increase your brand awareness through a large community of people you can build on social media.
2. More Inbound Traffic
Social media marketing gives your business a breeding space out of your loyal customers’ cycle.
If you don’t leverage social media as a way of marketing in order to drive traffic to your store, chances are that your leads may be restricted to people that are already aware of your brand or those that may incidentally come across your site.
However, if you make effective use of social media, you can drive more targeted inbound traffic.
3. Improved Site Ranking
To build more search engine relevance for your site, you need to optimize your site to meet up with search engines standards, and to do that, you need an effective SEO (Search Engine Optimization) strategy.
Social media is a great way to build quality links for your website.
While some links may not be do-follow links, getting some links from high authority sites like social media platforms can impact your website’s authority if people are sharing your links on those platforms.
4. Communication with Customers
Social media is built to serve as a communication network, so why not use it to get your words out to your prospects and vice versa.
You can leverage social media to serve as an avenue for receiving customers’ feedbacks, queries, complaints, suggestions and so much more.
For any serious business, customers satisfaction is very essential. The easier your customers are able to get in touch with you, the more progress you’re making in satisfying their needs.
5. Consumer Loyalty
Building a network of loyal customers is primarily what counts to the success of many businesses. With social media, you can easily get to interact and retain your existing customers. This is also a way for them to send you some referrals too.
6. Customer Reviews
Many people check a business’ reviews before they convert and become Social media could help your customers to lodge their complaints or rate your business for you to make the required adjustments.
7. Use The Free Networking Opportunities
Social media platforms hardly charge their users a fee (especially that of membership), except for premium services like running some advertisements and others.
Platforms like Clubhouse and Twitter spaces are just examples of places you can leverage to network with big names in your industry that you wouldn’t otherwise have access to or would have to pay a lot of money for their access.
8. Competitive Advantage
With social media, you can easily compete with larger businesses and take your own larger cut of profit within your industry.
Social media allows you to reach your competitors’ customers and turn them into yours in a way you can’t otherwise do on other platforms.
9. Grow Your Expertize
Social media is a great platform to grow your knowledge in a certain field and learn from other experts in many different fields.
For example, by following people who are experts in growing Instagram accounts, you can learn about how you can grow Instagram accounts and if that is related to your area of expertise you then expand your knowledge in that field.
10. Gain Marketplace Insights
You can easily find out more about your industry and what your competitors are up to, by monitoring their social media moves and general trends in your industry.
However, with that, you want to monitor in a way where you are learning rather than spending an unhealthy amount of time studying other people instead of working on your craft.