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Female Blogpreneur

Empowering Female Blogpreneurs

Female Blogpreneur

Empowering Female Blogpreneurs

Search Engine Optimization

Why Every Blogger Needs To Learn Blog SEO To Be Successful [Beginner’s Guide]

By Epifania Posted on February 5, 2021 47 6 m read
blog seo

As a blogger or website owner, chances are that you’ve probably heard about SEO a countless number of times and that it means Search Engine Optimization, but that is not just it. Here we dive into what blog SEO is, and why it is an important skill as a blogger.

You need an in-depth explanation to help you know this better, so, this is where this article will come in handy for you.

I’ll be guiding you through the basics about Search Engine Optimization (SEO), and what it means, in addition to the relevance it has to your blog website and business whatever niche you are in.

Table of Contents

  • What Is Blog SEO?
  • How Do Search Engines Rank Content Google 
  • How Do People Find Your Content On Google 
  • The Scramble for Search Engine Ranking
  • Why is blog SEO an important skill to have?
  • 1. Higher ranking means more clicks
  • 2. Higher ranking leads to more sales 
  • 3. Better user experience
  • Can A Small Brand Compete With Big Brands for Ranking?
  • Is Blog SEO worth the effort?
  • Wrapping up SEO

What Is Blog SEO?

SEO fully means Search Engine Optimization. 

It is the process of optimizing a webpage and its contents, to increase its visibility on Search Engine Result Pages (SERPs). 

This is done purposely to create awareness and lead relevant traffic to one’s blog or business.

To have a glimpse about SEO even better, you need to have the basic idea about how search engines like Google, Bing, Yahoo, DuckDuckGo and the likes, work. 

How Do Search Engines Rank Content Google 

Search engines use what are called bots and crawlers. These are artificially intelligent bots that are used to crawl through web pages from one URL to another. They search for information to feed users, whenever they make queries on search engines.

These crawled web pages are ranked according to their relevance and their reputation or the authority they have; all for the sake of giving users more precise responses that are equal to their queries. This is done in a more robust and indexed manner by a system known as the Algorithm.

How Do People Find Your Content On Google 

When a user initiates a search using either Google, Bing, or another search engine, the search results are displayed in a matter of their relevance to that specific topic the user searches. The user will then choose from any of the results that are returned by the search. 

Therefore, you’d want your blog to be one of the results that the users see after they make related searches and click throughs. 

This is part of applying SEO, ‘proving’ to search engines that your content is the most relevant for search queries that users are making within your niche or industry. 

To do that, you’ll have to optimize your content and web pages for search engines.

The Scramble for Search Engine Ranking

Similarly, other businesses and blogs like yours want to push their contents to more audiences as well, so the most qualitative, relevant, and optimized site still has to come first before the other.

This is why depending on your blogging style and niche, SEO can be so competitive. 

For you to know if search engine optimization is worth you competing with other giant and small websites, you need to first know its importance.

Why is blog SEO an important skill to have?

There are billions of search queries made by people who are looking for ways to solve one or more of their problems or to learn something new, on daily basis.

If you invest in SEO, chances are that you’ll be tapping into some organic and quality traffic from the search engines, without having to pay for it.

Now that the industry is getting more competitive and saturated, SEO has never been more important and necessary to online businesses, than it is now.

Below are why SEO is important for your blog:

1. Higher ranking means more clicks

It is a behavioral instinct that people trust the first few search engine results more than the lower ranked pages. 

In fact, a study shows that a link in first place on Google search results receives on average 30% of all the traffic, and that 75% of people never scroll past the first page.

This says why it’s ideal for your blog posts to rank as high as possible on search results. It means more traffic to your website!

2. Higher ranking leads to more sales 

According to Google, 53% of consumers in the United States research products using search engines before they make any buying decision.

People trust the results they get from search engine result pages. They trust them so much, that they depend on them to make buying decisions.

Therefore, if your blog did well enough to appear at the top position, your brand/blog earns the trust of visitors coming through search engines. 

And if you have products that you are selling, it increases the chances that they will buy from you with less hesitation because your site was Google’s first, second or third recommendation when they enquired about their buying options.

3. Better user experience

User experience improvement is one of the topmost benefits of SEO and doing it right will not only help your audience find it easy to navigate your blog but also ensures that the visitors coming to your blog, are mostly those that have an interest in your blog’s niche and content.

With on site SEO, you don’t have to pay for the traffic you get. This is because search engines such as Google, rank sites based on what their algorithm decides as relevant to a particular query.

However, this doesn’t do away with the fact that you might need to make some investments in content and optimization. 

blog seo
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Can A Small Brand Compete With Big Brands for Ranking?

Most search engines have different ad options that can boost your position for some queries, and big companies pay large amounts of money to rank on the first page of Google.

But this does not have to be the case for you as a blogger. You can apply some SEO techniques on your blog articles and website backend and be able to rank for positions that other brands would otherwise pay money for.

So SEO when done right, provides you with the opportunity to compete with those larger big budget brands for traffic while using a zero dollar budget. 

Even as a small blog, if you master some SEO techniques and use them to optimize your content, you will have the most relevant and optimized content, and you will have a fair chance to outrank some big and influential brands.

Is Blog SEO worth the effort?

When your blog ranks #1 in Google, then chances are that about 32% of the entire clicks from that query would click through your site.

Therefore, SEO rewards you with that competitive edge against your competitors and if done correctly, your brand will be able to secure a chunk of traffic shares from that query.

Organic search traffic is very qualitative, and according to the Search Engine Journal, 49% of marketers implied that organic searches offer the best Return On Investment (ROI) than any other marketing channel.

Wrapping up SEO

Now that you know the basics of SEO right from its meaning, to why you should never rule your business out of the equation; I hope this ignited something in you to optimize your blog for SEO and implement it for your desired business growth.

SEO is a lot wider field than you might have imagined it to be, so, the best way to stay on track is by keeping up to date with the latest SEO trends and search engine updates.

What has been your biggest struggle with SEO? Let me know in the comments section below.

-Here is a guide on Creating Evergreen Content To Optimize SEO For Your Blog.

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47 Comments
  • Katherine Knowles
    February 5, 2021

    Thank you for this post, I keep hearing SEO and I’m starting to realise how important it is, it’s just wrapping my head around it all.

    Reply
    • Learning SEO feels like I’m doing another degree on top of my law degree. It’s aloot! But I appreciate this piece, thank you!

      Reply
  • Katie
    February 6, 2021

    SEO is always such a mindfield, but when you get it right by god do you reap the rewards!

    Katie | katieemmabeauty.com

    Reply
    • T. Annette
      February 15, 2021

      This information is just the right information I needed for my journey into blogging. As a novice, I found your information to be concise and clear. Thanks!

      Reply
  • Katie
    February 6, 2021

    Very informative, thank you! I’ve never quite been able to figure out SEO 😅

    Reply
  • Simona
    February 6, 2021

    This is a great explanatory post for SEO – thank you for making it so clear and I can’t wait to start applying all you mention! x

    Reply
  • BR
    February 6, 2021

    Really interesting post and well explained 🙂
    Thanks for sharing
    https://uncuaderno4cero.wordpress.com

    Reply
  • TheSocialTalks
    February 7, 2021

    Very informative post.
    Thanks for sharing this.
    Looking forward to come back and read more.

    Reply
  • Lindsey
    February 7, 2021

    What a great post about SEO, what it is and why it’s important. SEO can be confusing. I like how clearly you broke it down here.

    Reply
    • Learning SEO feels like I’m doing another degree on top of my law degree. It’s aloot! But I appreciate this piece, thank you! _weshouldallbeentrepreneurs

      Reply
  • Caroline
    February 7, 2021

    I’ve been focussing on SEO these last few days – I’m going back through my old posts and Yoast is really helping me! I didn’t really understand what it was for tho and this post has really helped, thank you so much 💖xx

    Reply
  • Mark Crone
    February 7, 2021

    SEO is so important and it’s changing all the time. You can never learn enough about it. Thanks for your insights and sharing,

    Reply
  • Zoe
    February 7, 2021

    Really helpful, I’m still trying to figure it all out but getting there slowly!

    Reply
  • Hannah Marie
    February 7, 2021

    I actually have just started researching SEO + now I’m seeing it everywhere, lol! I’m still very new at learning about it, so I’m not super knowledgeable, but I’ve started trying to incorporate keywords in my posts. Xx

    Reply
  • Louise
    February 8, 2021

    This is a really, really good post. When I first started my blog I did a lot of research into SEO so I know what it is in essence but I still struggle with it. It gave me the brain aches and so nowadays I use the Yoast SEO plug in and just aim for as much green and orange as I can and hope for the best!

    Reply
  • Elise | Freelance Writers Hub
    February 8, 2021

    Great advice for SEO beginners! You can REALLY dive deep into this topic, it’s constantly changing, and it’s always getting more competitive. I’d say that new/small bloggers should be able to benefit the most by targeting long-tail keywords. 🙂

    Reply
  • Ira
    February 10, 2021

    SEO is one of the aspects that I couldn’t put my finger on it. Definitely this post has helped me. Thank you ♡︎

    Reply
  • The Little Tibet
    February 10, 2021

    This is incredibly helpful especially for those of us who are new to the world of SEO! I thoroughly enjoyed this post!

    Reply
  • Tiffany McCullough - Metaphysical Mama
    February 10, 2021

    Great post! I have a lot to learn about SEO still, but posts like yours are helping me navigate it. Thank you so much for sharing your knowledge!

    Reply
  • Steven Charles
    February 10, 2021

    Thanks for writing this..super helpful. I haven’t spent enough time on SEO…I need to get started!

    Reply
  • Mind Beauty Simplicity
    February 10, 2021

    This was a very helpful read. 🙂 seo can be confusing but i’m getting there.

    Reply
  • Irene
    February 11, 2021

    This is great information. I didn’t worry about SEO when I first started blogging, and now I’m playing catch-up and rewriting old posts to improve their SEO and readability. I don’t mind doing it–some of my older stuff needed to be freshened up anyway–I just wish I had invested more time up front in learning and applying SEO to my posts.

    Reply
  • I'm All Booked Up
    February 11, 2021

    Learning SEO for book bloggers was so important for us. Thanks for sharing!

    Reply
  • Siobhan Gale
    February 11, 2021

    This is super useful! I definitely need to sort out my SEO more and make time for it. But its pretty boring ha! Siobhan ♡ | Vegan Babe Life

    Reply
  • Savannah
    February 11, 2021

    Great post with very helpful tips! SEO is so important and can be tricky to understand sometimes. Thank you for sharing!

    Reply
  • Jocelyn
    February 12, 2021

    This is exactly what I needed! Thank you so much for giving us really detailed information about SEO. As a beginner blogger, I am still learning for improving this on my website. Looking forward for more tips! 🥰

    Reply
  • Ally
    February 13, 2021

    Thank you so much! This post was much needed! I’m learning SEO now and I’ve been so overwhelmed but your post is so helpful ❤️

    Reply
  • Rachel Duerden
    February 13, 2021

    I’m gradually learning about SEO. Thank you for your tips.

    Reply
  • Tammy
    February 13, 2021

    This is very important. I’m still currently learning what works and what doesn’t with SEO. It’s something I would love to add as a skill of mines to offer as a freelance blogger. Thank you for sharing this because it’s very helpful for someone like me who’s still in the beginning stages of blogging.

    Reply
  • Barbie Gomez
    February 13, 2021

    Thanksfor sharing thesetips!

    Reply
  • Ana C
    February 18, 2021

    Oh wow, I had no idea what was this about. Now I understand, thank you!

    Ana C

    Reply
  • Lisa
    February 18, 2021

    SEO is sooooo intense. I dunno, just doesn’t come easy to me but this blog post made me feel like I can change that.

    Reply
  • Nicholas Polle
    February 19, 2021

    Hi Epifania,
    This post is so thorough and engaging. Can you recommend an SEO course?

    Reply
  • Amanda
    February 19, 2021

    Great overview of SEO! It’s something I’ve definitely been working on so it’s always helpful to read different descriptions. Thanks so much for posting!

    Reply
  • Camille
    March 11, 2021

    Still working on SEO over on my blog!

    Reply
  • Scout
    March 11, 2021

    Thanks for this refresher on the importance of SEO for blogging! It’s definitely motivated me to look into how I can improve!

    Reply
    • So glad you found it helpful Scout! We all could do with a reminder of how important SEO if you want to see better results.

      Reply
    • Matthew Justin
      April 3, 2021

      SEO is still new to me. I’m very new to blogging and I’m not happy until I get that little green light on my post, lol. Other than that I’m a complete newbie. Thanks for the tips, great post.

      Reply
  • Ryan K Biddulph
    April 9, 2021

    I cannot agree with you more Epifania. I began optimizing all posts for SEO in late January and my search traffic increased immediately, leading to ample expansion. Excellent reminder with this post.

    Ryan

    Reply
  • Claire Mac
    May 14, 2021

    I needed to read this, this morning. My sister’s coming to visit today and she’s an SEO strategist, I’ve asked her to help me out with some blog stuff, so reading this has come at just the right time! I love the analytical/strategy side of things, so this has been really exciting and motivating to read. Thank you for sharing!

    Claire.x

    Reply
    • So glad to hear this was perfectly timed for you and that you learned something from it 🙂

      Reply
  • Rosie Ireland
    May 14, 2021

    Another amazing SEO blog post – thank you. It’s a changing world and what was important last month might not be this month. It’s amazing that you’ve been able to pull all of this information and put it into this huge blog post!
    I love it when I see my own little blog ranking above a brand for a review, it makes me so happy
    Rosie

    Reply
    • Thank you Rosie! And yes SEO can be very rewarding when you put in the work. Keep it up! xx

      Reply
  • Rose
    May 17, 2021

    Thank you for the post on the importance of SEO. It’s all new to me and you explained the reasoning behind SEO in an easy to understand format.

    Reply
    • Glad to hear you found this helpful and simplified Rose!

      Reply
  • Amara Uche
    May 20, 2021

    SEO is 100% worth it!! It took me 5 years of blogging to admit that it was worth it to learn SEO and its been the best thing ever! Thanks for sharing this!

    Reply
    • I agree Amara. It definitely is worth it. You’re welcome!

      Reply
Epifania

Epifania

Blogger, author, entrepreneur, and finance professio, with a bit of web and graphic design know-how.

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Epifania Maphosa

Epifania Maphosa

Epifania is a finance professional turned blogger, coach and digital entrepreneur with a passion for blogging and sharing her knowledge with others.

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