Instagram engagement is undoubtedly one of the most effective ways of growing and maintaining an Instagram following.
Businesses have been tapping out huge followership for their growth through Instagram marketing.
With this platform seeing massive growth of about 140 million users in the United States alone as of 2020, it seems there is no better time for you to have your share than now.
Since you’ve come so far, I have no objection that you are looking for ways to use Instagram tips to grow your followers.
Let’s discuss ten proven Instagram tips to experience an explosion in growth.
The ten tips will, in return, serve your marketing purposes.
Table of Contents
1. Venture into Targeted Marketing
Suppose you are very determined to increase your Instagram followers.
In that case, the chances are that you can come across some Instagram promotion services that promise to help grow your Instagram followers.
These inconsistent Instagram marketing mills tempt many people.
Some fall into subscribing to their kind of services.
Instagram followers, even in number, sound good, but those kinds of followers aren’t the kind that helps promote your growth through Instagram promotion.
This warrants that they are worthless when it comes to your business growth.
A better approach to this is promoting to the right audience.
An audience that is already interested in your Instagram handle is easy to engage and win.
You can quickly get them converted.
2. Come Up With A Branded Hashtag and Encourage Others to Use It
Hashtags seem to be among the best social media marketing visibility tools.
Instagram happens to be among the platforms that favor their use as well.
When next you are thinking about ways to increase the outreach of your posts, Hashtags should be on your checklist.
You can use trending hashtags to get better exposure.
If you are looking for a better way to utilize this chance, you should consider creating your hashtags and encourage your audience to use them.
If the hashtags you came up with for your Instagram promotion are interesting, they might go viral, which means more exposure and followers for you.
3. Leverage Instagram Stories
Instagram stories are one of the underutilized sections many brands choose for their growth.
Their potentials are great when it comes to growth.
Did you know that there are about 400 million Instagram story users?
Many users consider the how-to Instagram story kind of posts as their preference, compared to endlessly scrolling through their Instagram feeds.
If you want to capture the attention of such people, learning how to utilize the Instagram story to your advantage is your best bet.
4. Familiarize Yourself with Your Audience’ Interests
You probably have heard the famous content marketing phrase that says, “Content is King.”
It makes me always want to put better content that my audience loves to see and interact with.
If you aspire for success, primarily through Instagram promotion, serving your audience’s interests by offering great content should be your priority.
You might find it hard to understand what your audience be interested in.
That is not hard because there are many ways to go about it.
Starting with just a few followers on your Instagram marketing radar, hardly place engagements.
Consider following your competitors and see what they are doing.
It is best to consider following their footsteps by putting up their kinds of content.
The more creative you are, the better your chances to grow.
However, if you already have some audience, you can get a clue from the posts that perform better or openly ask them the type of content they love to see from you.
This is an excellent way to use Instagram audience interest to improve your content.
5. Collaborate With Others
It is harder for others who do well within your industry to consider collaborating if you are still small because they will feel like a big fish in a small pond.
This is because they get any real growth from your fan base.
However, this does not mean you think outside the box by outsourcing this kind of people.
Whether they see it as collaboration or just helping out a startup, getting them into your Instagram marketing radar significantly influences your growth in no time.
Sometimes, you need to convince the big fishes in your industry to collaborate, and your determination alone gets them to consider the partnership.
Moreover, it would help if you considered collaborating with others within your niche with similar follower sizes.
This would help in growing both of your followers on Instagram at the same time.
6. Build up Your Visual Editing Skills
Instagram is more about visuals.
Unlike in other social media platforms, especially Facebook and Twitter, your audience may look away from the quality of the images or videos you post and consider getting the most from the value you are offering.
On Instagram, too, value is a priority.
Having poor quality visuals is unforgivable.
Your ability to make qualitative, creative, and professional visuals take you a long way.
To accomplish this, you must consider building up your visual capturing and editing skills by taking some courses and practicing.
You don’t need to become professional at this, and with tools such as Inbuilt Instagram Editor and Canva, you can fake it until you make it.
7. Serve Your Audience
Learning a bit of human psychology will give you an edge in any form of marketing, and coupling that with a sense of humor is even better.
So, when next you are looking for a content idea for a better Instagram promotion, consider becoming a little bit controversial.
Instead of becoming too professional, consider personalizing your Instagram handle by being simple, funny, and approachable.
An excellent way to do this is by coming up with a contest and dedicate some prizes that do not cost you a lot. This will get people engaging with your content more and improve your Instagram engagement metrics.
Also, we’ve discussed how to utilize an Instagram story earlier.
This kind of content generates the most engagement, exposure.
Several marketers are already providing content that serves this purpose.
Since this can please the audience, it is a great idea to promote your handle by sharing your content.
8. Have a Posting Schedule
Among the Instagram tips on using Instagram better for your growth, here is a cool one.
If you have an Instagram strategy in place, your profile is well optimized, but you don’t see the desired result and encouraging followers, consider the following.
It doesn’t mean you aren’t close to experiencing explosive growth.
At this point, you need to prioritize consistency.
Knowing the time when your audience is most active helps in giving you more exposure.
Figure out that time through the performance of your best posts and schedule your posts around that time.
If you are struggling with consistency, having your posts automated using post-scheduling tools for Instagram goes a long way.
With this, you’ll increase your possibility for organic growth by a ton.
9. Use Call to Actions
If your content is interesting, the audience is likely to share, like, and even comment.
This must be the case most of the time.
Sometimes, however, you must apply yourself.
Not everyone remembers engaging or sharing your content, even when they are glad to see it.
However, telling your audience to like, comment, and share openly is a great way to tackle that.
As frequently as you can, it helps to remind them by adding CTAs in your posts.
10. Use Relevant Emojis
It is the last but obviously, not the least when it comes to Instagram tips.
I’m glad I did add this one too.
I have a little confession to make.
I was not a fan of Emojis at one point in time because I see them as childish.
Now when I consider their power and influence, I will admit to being called a baby in this aspect.
Emojis are consequential.
Other than the ones on your keyboard, Instagram has theirs.
They are used for expressions, and some can even represent unending characters of texts similar to images.
Another benefit of Emoji is that they help beautify as well as simplify the appearance of your content.
Nonetheless, some Emojis are niche-dependent.
You might not require their use in your content.
It also helps if you do not overuse emojis, as it might reflect on the appearance of your content.
Clumsy presentation of content influence your audience’s experience going through your content.
When creating an Instagram marketing strategy that will oversee growth in the number of your followers, you should consider including all the tips suggested above.
These tips can be used simultaneously and will significantly increase your Instagram engagement.
What else can you do to increase your engagement and grow your Instagram followers organically?