I have known about Quora for years; who doesn’t know it was the most popular Q&A site out there?
However, it was not until a few days ago that reality slapped me in the face.
I realized I wasn’t thorough in exploiting good traffic sources for my blog.
Well, I have not forgotten that Facebook was my favorite source of traffic.
Instagram had been there for me since day one.
Twitter is my traffic companion.
Pinterest & LinkedIn were my lead generation engines.
I don’t forget that SEO across different search engines had been a routine for me.
There are more that I haven’t made mention of, so the list goes on and on.
By telling you all these, I guess you assume I’ve done the needful and even go extra-curricula.
This is very true, but the thing about every blogger is that no traffic is enough.
Until you reach a particular milestone, you will realize you want more, and the fact is that you deserve more.
So as I was telling you before, I got myself interrupted with the unending list of social media platforms I use to generate my blog traffic.
A few days ago, I Googled answers related to email marketing and got some search results ranking on the first page and at the top.
The first two were from Quora.
One of these two seems to be most related to my search topic, so I clicked through.
I began scrolling page by page on the Q&A website.
It recommended other topics until I derailed from my original course (Email Marketing) and found myself on a different website, reading an entirely different topic.
Mind you, I started browsing around 10:15 am, and now it was 11.00 am.
I had to come back to the first Quora page and later concluded my research.
I later realized that this site had tremendous potential.
As a digital marketer, I realized that it is wise to leverage Quora marketing for my blog growth. Here’s why;
Reasons Quora Should be Part of Your Marketing Strateg.
1. Source of Referral Traffic
As you may have known, referral traffic is any traffic that doesn’t come from search engines.
As the most popular Q&A site, Quora has millions of monthly visits.
One of its objectives is to link users to the answers they seek, even if that means taking those users off the website to another website.
As mentioned earlier, this is the kind of opportunities bloggers are always in pursuit of, and you also can tap into the free available Quora traffic as soon as you can.
2. Improve Your Search Engine Rankings
Quora is an authoritative website and a powerful SEO tool that will help improve your site authority.
and the appearance of your content in search engine result pages (SERPs)
3. Promote Your Other Content
The majority of answers on Quora are in the form of written texts, but that isn’t all.
The site also permits images, quotations, videos, social handles, and more.
I guess you are thinking what I am thinking.
Well, if you have content to promote, whether it is Ebook, course, or Infographic, you can get people on the site to patronize you.
4. Build a Solid Brand Voice
Quora has a way of rewarding your contributions.
Moreover, your activities here position you as someone with enough knowledge about what he’s talking about.
Such a position is ideal in helping you become an authority in what you do.
However, this doesn’t come at once, but you will certainly reach that with time if you remain consistent.
You can secure several benefits from this question and answer website, and the sky should be your starting point.
How to Increase Blog Views Using Quora
You can build your blog to the point that you are ready to leverage Quora as a source of blog views.
Then, let’s see how we can go about it.
1. Create an Account
First things first, we start by creating an account on the website.
If you have your Google or Facebook account, using it makes the registration process quicker.
When you log in, then it is time to undergo the setup process.
One of the essential and mandatory steps to fill is that of your topics of interest.
For the sake of your blog, you should select fields that match the nature of your blog.
If you still haven’t exhausted the minimum number of selected areas, you can add niches close to yours or add your personal preferences.
In case you want to alter your inputs, you can always do that at a later time.
When you set your new account, you should search for other people or blogs within your niche and follow them.
Don’t forget to navigate your profile, fill out the required information, and add your blog social handles in your bio.
2. Choose Questions
When you have created your profile, you can start to use Quora.
Now, you can start scrolling through Questions on the website and make sure to select the one you can answer.
To be at your best on the site, you need to be strategic in choosing questions.
Below are some points that will help in your quora marketing strategy.
- Go for a question that has just a few replies or the one that has no reply.
- If you find a question with a realistic amount of upvotes, it indicates that it has a realistic viewership due to the interests it attracts.
You must be eager to contribute something.
If your answer is excellent, it will be upvoted and has the potential to go viral.
You will get a ton of Quora traffic to your blog if it references your answer.
- You can also inspire others to create a relevant question, and then you make a move by providing your answer.
3. Give Answers
At this point, competitions come in. Quora is a competitive and the answers with the most upvotes get more views.
However, you aren’t going to be upvoted if you don’t provide a genuine answer.
Here are some things to note if you want to get a great answer that could potentially go viral on the platform or get many upvotes.
- Be precise and straight to the point.
- Include visuals where they are required.
- Don’t derail from the topic even with an inch. Ensure that you stay focused.
- Demonstrate a passion for the topic in your response. Readers tend to enjoy such content more.
- Don’t be afraid to tell a relevant story. Doing this doesn’t make you derail from the topic of discussion but will spark an interest in readers for your style of writing.
- Add some personal touches to your answers so people can connect with what you are saying
- End your answer with a summary of the solution.
Employing these strategies ensures that you don’t excuse anyone from giving you that precious upvote you deserve!
4. Link Back to Your Blog
As mentioned earlier, you need to be smart in choosing the question to attempt answering.
Most importantly, go for the questions that you’ve already provided their answers to on your blog.
This way, you’ll be able to refer your readers back to your blog to learn more.
In your answer, you should provide the readers with a link and let them know the solution they will find in your blog post.
That way, you can have your audience click through and view your blog.
5. Create a Blog on Quora
You can not equate a Quora blog to a self-hosted blog.
You can own a blog on the platform for free and still leverage it for your original blog traffic, which makes it invaluable.
Many Quora users are just about writing answers and moving up.
Owning a blog on the platform helps you start and uncover additional Quora traffic sources for your blog untapped by ordinary platform users.
However, you would need to accumulate decent followership on the platform so you can better create more relevance.
If you aren’t sure of how you can create your Quora blog, here is a step-by-step tutorial to get on the go.
- Locate your profile picture at the top right side of the header and click on it.
- A dropdown menu will appear, and you may proceed by clicking on Blogs and select Create a Blog to get started.
- If you have a blog title in your mind, fill it in the provided space along with your description and URL.
- Afterwards, proceed with your blog creation, and that’s all.
You’ve got a free Quora blog now, and you can begin posting on it.
For every blog update you bring forward, your followers will be aware of it.
Quora Paid Advertisements
So far, so good; we’ve talked about leveraging quora to increase blog views for free.
Now, here we come to paid ads on Quora which is the paid side of traffic acquisition on Quora.
Advertising on Quora helps you reach a wider audience.
Your Ads Manager sets everything for you.
To set up your first Ad campaign, here is a brief rundown of steps on how to go about it.
Step-by-Step Tutorial on How to Create Your Ad Campaign on Quora
Step 1. Create a Campaign
At the Ads Manager page, begin your Ad creation by clicking the “Create a Campaign” button, giving your campaign a name, and determining your budget.
Step 2. Create Your Ad Set
For your Ad set, here are optional and required data segments to complete.
- Target topics
- CPC setting
Step 3. Publish Your Quora Ad
This is the part where you fill in the crucial advertising information.
Below are the fields to be completed.
- Ad name
Step 4. Track Your Analytics
This is the point where you leverage the conversion pixel to track the performance of your published Ad. Monitor your ads and track how well they are doing through the analytics.
Step 5. Pay for the Promotion
With Quora Ads, you pay per click and don’t have to worry because you will not be charged for action not made. This is great because you know that you only pay for the clicks that you are actually getting.
Advantages of Quora Ads
There are many reasons for advertising in Quora.
Here are some of the appealing features of advertising with it so you can multiply your blog’s traffic.
1. Traffic is Top-notch
One of the reasons marketers love quora is that you can quickly identify users based on their interests.
People on Quora are there because they are searching for answers, discussions, and content relating to a certain topic.
This is what makes quora traffic high quality. It brings viewers who are already prepared to consume the kind of content you are creating.
Therefore, advertising on the platform would help you get to users with an interest in you.
2. Have Similarity to Major Advertising platforms
If you can advertise through Google ads or even Facebook, chances are that you won’t get confused when using the ads manager on Quora.
The resemblance is unmistakable and if you have any experience advertising on other platforms then you will it easy to use.
3. Analytics are straight forward
Many people like viewing analytical data if they can vividly understand it.
This is another advantage of using Quora ads.
The metrics are easy to interpret because they are not complicated. This way you can measure how well your ads are doing even if you are a beginner.
As far as blog traffic is concerned, Quora is a goldmine.
Like any other thing in life, things only get to work for you if you know your way through them, and Quora isn’t in any way different.
Here are other ways to increase your blog views: