Suppose you are a blog or business owner looking up to grow with Facebook.
In that case, it is typical that you may consider opening a Facebook page, building an audience, and trying to achieve your desired goals by marketing with a Facebook page.
Well, pages are great for marketing with Facebook, but exploring another option is not a wrong idea.
This is where a Facebook group promotion comes in.
You can get many benefits by building a community through marketing with the Facebook group.
The level of engagements there is also worth considering.
You are coming here to learn how to grow a Facebook group.
I assume that you are already familiar with the basics that include the benefits of Facebook group marketing.
Therefore, I’ll take you straight into some of the proven strategies you can implement so you can fuel up your Facebook group promotion to reflect your desired goals.
The tips I want to share with you in this article are purely organic ways to grow.
The Facebook groups are organic, so they won’t sink your pocket unless you want them to.
1. Fill out Your Group Info
You’ve created a Facebook group with the name of your choice.
The next step in your Facebook group marketing is to set up the group by filling out all the required information.
Although filling in your group info isn’t that necessary, you might not reach your potential audience if you fail to give Facebook the information it requires about your group.
2. Add Your Group Link as Your Email Signature
Email marketing has been a vital aspect of digital marketing for a long time.
With the positive marketing impact, it seems to be going nowhere any time soon.
More also, Email Marketing is one of the cost-effective ways of marketing.
All you need to have is a list of email addresses from people who have already signed up for your offers.
Therefore, if you’ve already built an email list and you engage your email subscribers periodically, a great way to utilize the list even further is the aspect of Facebook group marketing.
This way, you can venture into Facebook group promotion by adding your group invitation link as your email signature.
If you employ this tactic in the regular newsletters you feed your audience, the chances are that a number of them would click and join the group when you convince them.
Therefore, adding a few notes and making the group invitation more prominent gives you a better chance of winning the audience.
3. Link Your Page to Your Group
It took me a bit of time managing my first group on Facebook before I realized that I could include my Facebook page and manage the group through it.
Discovering this alone opened my eyes more than ever to the world of Facebook group marketing.
Since then, I have preferred using my Facebook page for Facebook group marketing due to its convenience.
Apart from taking advantage of a page to carry out the everyday activities of your group, there are other benefits.
For example, your page followers find it easier to join your group.
The group also creates an open ground for you to keep in touch with your audience.
If you find it difficult to link your Facebook group to your page, you can follow the steps below to get it done.
Navigate to your Facebook page and click on the “Groups” from the sidebar.
If you can’t find the group there, you need to add the group’s tab by going to “Settings” and clicking on “Edit Page” and then getting the page manually added.
Afterward, you go to the Group linking page, click on the “Link” button, and you are good to go.
4. Focus on Engagement
Engagement is a strong signal that tells Facebook’s algorithm which group to recommend.
If you have been managing your group for a long time, you might have noticed that new group member requests tend to increase when your group engagement is at its peak.
This is great because Facebook is revealing your group to more people.
The reason is that the algorithm perceives the group as more exciting and favorable to new members.
Make sure you put exciting content that captures people’s attention in such a way that they can not afford to resist giving their input or sharing the posts with others.
The more you put out good content, the easier it becomes to grow your group without a lot of work.
5. Let the Analytics Become Your Guide
Not so many people are good with analyzing data, especially if it happens to include some charts.
Fortunately, Facebook has a better way of tackling our phobia for analytical tools.
I guess you will enjoy checking out the insights in Facebook group marketing.
You need very few minutes to learn many things about your group.
The Facebook group insights are not that complicated.
They are powerful enough to guide you on the kind of audience you have, their age, gender, and even their location distributions.
Moreover, they provide top contributors within your group, and if you are looking for a partnership or a moderator, this will come in handy.
So, let the analytics become a guide to achieve your desired Facebook group growth by using the data it provides you to develop or reshape your marketing strategy.
6. Host Events
We’ve discussed earlier how you need to focus on engagement so you can grow your Facebook group.
If you are looking for another way to achieve excellent engagement, you need to plan periodic events.
There are several methods you can use to approach this.
A few of the events you can host include:
- Hosting Feedback sessions by giving the members opportunity to learn more from you by asking any question and letting you respond with answers.
- Hosting Q&A sessions for members to ask a question and get other members to respond.
- Having a contest with some bit of prizes that are exclusive to the winners.
These are some events that would help revive it back and make the audience more active, even if your group is in a coma.
If, however, the group is already active, you will discover real growth.
7. Form a Group Chat
Facebook group is a large community, and even if you start from zero, you can grow it up to millions of members.
The group motive is communal-based.
The more you relate with the audience, the better your chances of earning their loyalty.
Within part of your Facebook group, you can open a group chat and accommodate some of your Facebook group members.
You get even closer to your audience and keep the flame lighting.
8. Take Control
Do you manage a Facebook group where every member has the right to create a discussion thread?
You need to know that you need to moderate the kind of posts that people post, so it doesn’t cross the community standards or go off-topic.
If things are getting out of hand, switching on post-approval and penalizing few members that cross the line may help you bring the group to order.
Doing this will contribute to the well-being of your group and also make it grow with quality.
9. Ask other Groups to Recommend Yours
Collaboration plays a significant role.
Your ability to see other groups within your niche as partners rather than competitors will help you find ideas on how to grow outside the box.
One good way to seek collaborations is to ask another group owner with a related audience to shout your group out by recommending it.
You also return the favor.
This way, you can share members within your respective groups.
10. Go Beyond Facebook
Your group belongs to Facebook; there’s no doubt about that.
However, this doesn’t do away with the fact that you can try marketing with Facebook on other platforms and grow your group on it.
There are Facebook users everywhere, so check out LinkedIn, Twitter, Instagram, forums, Q&A sites like Quora, Reddit, and more.
When you have a presence on those sites, make your audience aware that you run a great Facebook group discussing or covering a particular area.
If they are interested in being part of it, they should consider joining through your link or search for the group name whenever they come on Facebook.
Facebook group promotion outside the platform is an excellent way to grow the Facebook group audience organically.