Need to pay for SEO plans? Check out these 17 effective SEO tools that are free to use!
When it comes to blogging, gaining organic search traffic can never be overemphasized.
Getting a decent amount of those is more of a breakthrough.
That is why businesses spend billions of dollars every year on SEO.
Now, let’s narrow it down to the small brand or just a regular blog that you’re about to upgrade to the next level.
The thing is that there are a ton of services that offer different SEO plans and insights and are draining our pockets.
I thought about finding free alternatives to those paid tools that charge us outrageous amounts of money for their services.
Just in, I remembered the famous quote, “nothing in this world is completely free.”
As much as I’d love to agree with this saying, I’m a bit skeptical about its whole truth.
I’m a bit doubtful because I’ve found many SEO tools that offer services in line with the SEO best practices that even the so-called paid ones lack.
Therefore I believe it is worth comparing the features offered by a paid tool to the free version you can get.
If there’s any significant difference between the two, you can make up your mind by going for the one you prefer.
Let’s now go through a list of 17 SEO tools that are free to use by anyone.
17 Free SEO Tools for Bloggers
1. Google Analytics
It is challenging to come across a blog without Google analytics.
It happens to be one of the essential SEO tools you can ever come across.
Google Analytics gives you insights into the performance of your site and the behavior of your traffic.
Due to the in-depth data it makes available to web admins, I foresee it becoming a paid tool someday, but heck, it is a Google tool, so that’s not going to happen.
2. Google Search Console
You may decide to pay for your site indexed by search engines through third-party services.
You must hear this out first.
The Google Search Console is one robust system by Google that lets you submit your site for indexing.
Of course, for the Google spiders to crawl your site, it may take a moment.
However, it is a service developed by Google, and web admins contribute and help the bots crawl their web pages.
Submitting to the search console is always worth it.
Keyword research is one crucial part of SEO that no blogger could afford to skip.
It is something that you hardly get for free, and the keyword data sometimes isn’t as revealing as we need it to be.
In this case, Ubersuggest, a keyword research tool owned by Neil Patel, comes into play.
The free version of the Ubersuggest keyword research tool gives you great insights.
Considering it gets its data from Google, it is one SEO tool that delivers with more accuracy.
4. Google Keyword Planner
Getting your data from the source will always beat a third party, and with the Google Keyword Planner, this happens to be the case.
This SEO-free tool is entirely free, and all you need is to have a Google Ads account, and you’re suitable to research keywords without any limitation.
Several paid SEO tools give us premium, just about what Google and other services offer for free.
If the keyword research data, a paid tool offer, isn’t different from that of Google keyword planner, there is no point in paying extra.
5. Ahrefs Backlink Checker
In the SEO industry, Ahrefs Backlink Checker is one SEO-free tool I’d gladly pay for.
It helps you blog at full potential by gaining a competitive edge.
This time around, I’m coming with the gift of a free tool by Ahrefs backlink checker that helps you analyze a site’s backlinks.
If you want to unlock more features here, you need to upgrade to premium.
Considering the level of backlink data you can get for free with this SEO-free tool, it may be all that you need for the time being.
6. RankMath SEO Plugin for WordPress
Sometimes, all you need to air your blog content to the broader world is a bit of an on-page SEO tweak.
If you’re on WordPress, RankMath is one SEO plugin that will help give you an edge when it comes to on-page SEO.
Your site bounce rate may be killing your SEO, which can happen due to several factors: your website loading speed.
That is the reason why it is essential to optimize your site for speed but wait a bit.
I believe the first step would be to identify if the site loading delay is killing or just superb before considering employing a fix.
With GTMetrix, you can launch a website speed test to identify if the loading speed of your site is just okay or something you need to fix.
Great content on your blog sells you to the audience. It would help if you gave the search engines a similar impression.
Therefore when putting up content, making sure that it stands out in terms of uniqueness is a priority.
To go about this, you need a renowned plagiarism checker to help you make sure that your content is as unique as you want it to be.
You have to pay to use most plagiarism checkers.
However, with Duplichecker, you can check a write-up that doesn’t surpass 1,000 words for free and without signup.
9. Search Engine Reports
Getting a group of SEO-free tools isn’t something you may quickly come across, but with Search Engine Reports, you get tons of them for free.
Whether you’re looking forward to checking plagiarism, backlink checker, domain authority, page ranking on Google, your website speed, and more features, you can achieve that by leveraging the search engine report site.
10. Yoast SEO WordPress Plugin
Yoast is one gem that can make you fall in love with WordPress.
It gives you an edge in creating better content that will pay dividends by driving more organic search traffic.
When it comes to on-page SEO, the Yoast plugin is a legend and has three focal points.
As you know, the first is SEO, then the readability of your content and the last is the shareability of your content.
The free version has so many functionalities to have you stick to it for better content marketing.
11. SEO Spider Tool by Screaming Frog
Still, on on-page SEO, let me take a new dimension of SEO Spider by discussing Screaming Frog this time.
Finding SEO issues within your site can be daunting.
Besides, we often hire experts to handle the site auditing hassles for us.
This time, you can try doing things differently by taking power into your hands with the SEO audit tool known as the screaming frog.
As the name implies, the Screaming Frog SEO Spider crawls your web pages in search of issues that violate SEO best practices.
After finding them, it showcases them to you in retrievable data.
From there, you can deploy a fix to the highlighted issues by the SEO audit tool and possibly get your search rankings to improve in no time.
There are so many functionalities you can leverage with just the SEO spider tool-free plan.
One thing that makes SEO a pit of hell to many bloggers is that it lacks enough insights into how the search engine algorithms work.
Well, the thing is that you can grow even without knowing much about the algorithm.
One way to do it is by implementing SEO best practices, then visualize how search engines view your site.
Whenever search engine bots crawl your web pages, it always leaves some traces of information on your servers.
This information can be brought together into correctional data to help improve your search engine visibility.
With the SEOLyzer SEO audit tool, you can get those log data anytime you wish.
Fortunately, the free plan gives you a decent amount of data to help turn the tides in your favor.
13. Moz Free Domain Analysis
One of the best ways to gain a competitive edge as bloggers is to retrieve specific metrics about your competitors.
The fact of the matter is you don’t own their sites, so you can’t know much about them.
However, the little you can get with just their web addresses is enough information you need to improve over them.
Moz Free Domain Analysis Tool comes in handy.
All you need to do is input your competitor’s web address within the Moz free domain analysis tool.
Within a short period, you get a handful of metrics with you.
That includes their spam scores, domain authority, high-performing pages, top linking domains, and most performing keywords.
You also get the backlink checker dedicated to analyzing backlinks they just gained within the last few days and more.
Don’t forget that Moz’s free domain analysis tool provides all these for your perusal.
14. Google Trends
Entirely overlooked upon by many bloggers, Google Trends provides users with insights about the latest trending topics.
If you’re looking for great content ideas to write about that helps you in attracting a ton of blog visitors, you can leverage Google trends.
More also, they come in handy when it comes to keyword research and help you implement geo-targeting.
When it comes to SEO, there’s much than you can do with the type of information provided by Google Trends.
It’s advantageous because it covers what people are into; at the moment and guarantees excellent traffic potential.
Content duplication comes not without their penalty from the search engines.
It is essential to maintain uniqueness within the content we are putting on our blogs.
Thankfully, there are quite a several free plagiarism checkers we can use right before we hit that publish button.
However, sometimes you may be dealing with content duplication from a different angle, i.e., from your different versions of web pages.
Using canonical tags (aka rel canonical) is often all you need to do, although there are other ways to fix this.
Well, we just missed one step, and that is the process of identifying those duplicate pages or content.
With Steiner, you can identify content duplication within your site and in external sources.
The report you get is free and covers duplicate content and errors, incredibly broken links.
The browser allows you to navigate through a web page in its simplistic form.
In the process, also highlighting points within the site you are visiting that are highly relevant.
The data given by BrowSEO is fundamental.
This includes insights about internal links, link attributes, metadata, and more, but it is worth checking out because it is free for you.
17. Mobile Moxie SERPerator
Do you know that the search result you get for a particular query on a desktop may differ from the one you get on a mobile device and across different locations?
I believe you do.
To study how search engines respond to your queries across different platforms and locations, the Mobile Moxie SERPerator comes in handy.
If you’re an SEO legend, there’s a lot you can do with the data you can get with SERPerator for free.
There are just so many tools you can use to achieve realistic goals when getting free SEO tools to use.
However, the idea is to make good use of those tools to attain the highest success ever.
Now to you, which other Free SEO tool do you use?
Blogging GenerationNovember 28, 2021
I used google trends a lot, almost for every single query! Yoast SEO is my next favourite tool after this but the problem is that there are better alternatives than Yoast SEO so definitely I check these too!
But thanks for sharing this awesome tools list.
Sarah ClarkeDecember 1, 2021
SOOOO Helpful wow thank you so much. I’m working page by page through my blog right now on SEO and really appreciate this list of tools.