Blog post SEO is one not many understand is important but are not sure how to execute or what they are missing out. It’s an essential part of ranking websites on search engines and when done well can make a difference in the success of your site.
Here we’re going to dive into 7 important things to not forget when it comes to blog post SEO and on-page optimization.
If you do, then the chances are that you’ve landed on the appropriate topic.
With the nature of blogging these days, working smartly will yield better results than putting in much effort.
If you aspire to achieve more remarkable results, combining the two will be the best decision you can ever make.
I can’t promise you a smooth journey ahead.
As far as blogging is concerned, going the extra mile will result in you achieving more tremendous success.
One of the best ways to improve your rankings is to have tremendous and optimized blog posts in place.
To contribute my quota to your success story, here are seven blog post SEO checklists.
They may be difficult to implement fully, but they can save you a ton of stress and trouble in the long run when carefully considered.
1. Do Keyword Research
Keyword research is an important aspect of SEO and writing content that ranks well on search engines. It is what in most cases separates bloggers who make a full income and hobby bloggers.
Keywords are what people search on search engines and when you target the right keywords in your content, then you know that people who are interested in your content will find your content.
Read more about keyword research here.
2. Write Compelling Titles
Titles are the first impressions your potential readers get before they decide to click on your blog post. If you have boring and uninteresting titles then they won’t attract as many readers to select your post and read it.
Compelling titles include power words that add more excitement to the topic. They also improve your click-through rate which is a metric Google use to rank websites on search engine results. If your article is getting more clicks, the algorithm notes that activity and sees your article as valuable, and pushes it up the ranks of the site.
Another important thing to include in your title is your blog post’s main keyword. This helps tell search engines what your post is about and helps to rank it under the relevant search enquires.
3. Start With A great Intro
This is another crucial part of your blog post.
Your blog post’s intro is an opportunity to tell your readers what value they will get from reading your post in its entirety. It is what builds on the curiosity created by your title.
It’s an opportunity to recognize their problem and offer them a solution that you will elaborate on in the rest of your article. Once people know that they are understood by the writer from the first paragraph, they are hooked until they read to the end because they feel a connection.
The first few lines of your blog posts will also be featured as snippets under your headline in search engines. Of course you can alter this through the meta description, but even with that you want to make sure the first few lines catch your readers’ interest if they are.
They have the power of influencing your click-through rates and even retaining visitors, so it’s worth making sure its the best intro you can possibly put out. Check out how to write a blog article.
4. Pay Attention to Readability
Make it easier for people to read your posts by improving the readability.
Adding visuals every once in a while and consistent paragraphing are things you can do to improve readability. You can also increase the font size and use an easy-to-read font type so that your content is easier on the eyes.
Doing this will help retain people on your site for longer, therefore minimizing your site’s bounce rate.
5. Use Simple Language
Never use complex sentences; instead, use simple words. A general rule of thumb is to write as if you are speaking to someone.
The idea here is to help your audience understand your points without consulting their dictionaries. It’s easier for them to consume and it makes them feel as though they are having a conversation in their head as they read your content.
This will go a long way in helping you keep your existing audience. When they know they can rely on you for easy to consume yet valuable content.
Your audience will not bounce off your posts, and raise a wrong signal to search engines. Instead, the search engines note the amount of time readers spend on your website and they see your content as more valuable when people are staying longer. So using simple language
6. Use Internal Links
The moment you’ve gathered a handful of posts on your blog, make it habitual to interlink between them.
Interlinking between your posts is a sure way to create a synergy between your recent and older posts.
Interlinking posts is a great way to pass on link juices between your blog posts. And it is definitely something the algorithm looks at and uses to rank and index posts.
7. Add Meta Descriptions and Tags
The easier you make it for search engine bots to crawl your pages, the better your chances to rank your posts.
Adding meta descriptions and tags makes it easier for search engines to understand what your blog post is about, and as a result, helps your content perform better on search engines.
This is often ignored by many when it comes to blog post SEO but it’s what search engines crawlers read to gain more insight about your site.
Read Also: 11 Speed Optimization Plugins for Your WordPress Site