A 2020 study found that about 55% of approximately 155 million people in the United States listen to podcasts. This is to say that podcasting channels have great potential with such a massive audience. Now, the million-dollar question, are you looking at launching your podcast?
If your answer is yes, it’s good to have you reading this.
Until recently, it hasn’t crossed my mind that I have a lot of articles on how you can improve your finances, build a sustainable source of income, particularly online.
The range covers blogging, digital marketing, e-commerce, etc.; unfortunately, non-talks about starting a podcast.
With the enormous benefits of podcasts, I realized the need to bridge the gap by creating a comprehensive guide that covers essential aspects of podcasting.
I’m not here to talk about the benefits of podcasting, nor will I discuss for the moment how you can launch one, but if you’ve decided to get on the rail, I have a couple of tips for you.
I will discuss in this article 5 things you must take into account before moving to start your podcasting journey.
It looks more like a podcast launch checklist for your grasp.
1. You Need a Defined Audience and Niche
Taking that bold step to a podcast makes it easy to conflict generality with a specialty.
What I’m saying is that you may want to attract as many listeners.
At this point, you may want to cover a different number of areas or niches through your podcasts.
Being a generalist here will make it hard to promote your podcast because your target audience is not as defined.
But think of it this way; what if one area or niche defines your podcast?
Let’s say this is about weight loss.
By specifying your niche, you also clarify the type of people you are targeting as you move into the promotional phase.
So it’s a good time to start thinking about niche ideas for your podcast, but remember, being specific makes it more vivid for you on the kind of audience that will resonate with your content.
Moreso, it will make it easier for you to convert your audience and become an authority within your niche.
2. You Should Define Your Objective or Goal
Passion is a big word, and you can launch a podcast based on it or something else.
Well, there may be other reasons why you’d like to go podcasting.
You may own a business and would like to add a few touches of personality to it or extend your brand awareness through podcasts.
You may also be starting and looking for a lucrative income source online, so you decide podcasting could be the right thing for you.
Well, those are all excellent reasons to start, but make sure you understand what you want to accomplish with your podcast.
You can do that by setting the goals you want to achieve within a specific timeframe and working toward that goal.
Understanding your goal will give you direction and let you keep going and not feel like giving up.
3. Consistency is Key
Scientific research says that only 8 percent of people achieve their goals.
Can you guess the secret behind them?
They are consistent with everything they do, which makes them successful.
Consistency is key to your success with podcasts, so you should focus on that.
You may be keen to record your podcast daily, and after a month or two, you switched publishing to every week, then biweekly, later monthly.
Before you know it, you seldom release new podcasts and eventually give up.
That is how things work if there is no consistency.
To be consistent, you need to have a publishing schedule that best works for you and never cross that schedule.
You should notify your listeners when to expect new podcasts, which will bring them back for more.
4. There’s More to You Than Making Your Voice Heard
I started my podcast, record your podcast in the best of quality, and have been consistent at it; anything else?
I have my pitch as well; what about your audience?
The fact is that after taking all the steps necessary to produce your podcast, you must be willing to take the long jump by promoting it.
To reach your target audience, you need to promote to them, and that’s where the use of different marketing channels will come in handy.
I can’t stress enough the benefit of growing an email list as a podcast host, as it will help people keep coming back to hear your new episodes as you market and remarket to them.
Social media marketing, search engine optimization, and many others are goldmines you can’t afford to leave untapped.
5. Have a Podcasting Format
That’s precisely the style in which you produce your podcast and very important in your podcast launch checklist.
First of all, you can decide to record your podcast alone, you and the microphone you’re talking to, perhaps tell a story, give a gist, teach something, or anything else upon which you base your podcast.
Secondly, you can adopt the interview format in which you interview guests on your programs.
A third option is to produce your podcast along with other hosts.
Whether you’re conducting interviews, being the only voice, or in the company of others, there is always a chance of doing enormous things and succeeding in what you do if you can stand out, focus on quality, and value-oriented podcasts.
It’s a vast world of podcasts, and while things can be competitive out there, you’ll be unique on your own if you let yourself be, and that can be your most significant selling point.
The above 5 points will serve as a roadmap and podcast launch checklist as you transition to becoming a podcaster focused intensely on attaining success, so be sure to bookmark this page.
Although it aims at beginners, it is also helpful during your podcast days.
Any more tips for the podcasters?
Feel free to share any that may help others learn in the comments.
Before then, I wish everyone all the best in their podcasting journey.