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The famous saying that “The Money is in the List” is valid if you know how to build an email list.
Building an email list helps you to promote whatever value you want to deliver to your audience.
But before you learn how to grow your email list with freebies, you need to know the basics of what an email list is and why it’s important for your blog and business. Here is a free in-depth guide that will teach you all the basics you need to know.
There are several ways to increase your chances of winning the trust of your audience and make them find it irresistible when you ask them to sign up to your email list.
One of the best ways to go about this is by using human psychology. How? The word “free” is one of the most powerful words in marketing.
Your audience wants to get free things and you can offer that to them in exchange for their email address.
These kinds of free incentives can fit into two groups, i.e., physical and digital items.
However, physical items aren’t that efficient. You will most likely incur charges from both the purchasing and shipment.
So digital freebies are the most effective and quicker way to grow your email list.
You might be unsure about the kind of digital product you can give away at the very minimum expenditure while still being able to grow your email list.
We’re going to discuss some digital freebies you can start offering to grow your email mailing database effectively.
Without much ado, here are 10 of the digital freebies that you must know.
Ebooks
Ebooks are the most popular and most preferred due to their effectiveness.
Irrespective of the industry or niche you belong to, there are always enticing topics you can turn into Ebooks. The more value you provide, the better your chances of winning more opt-ins.
One of the leading reasons why Ebooks are so effective in email marketing is because several people prefer them.
Another reason is that it doesn’t take much effort to go through an ebook. Irrespective of the device a user is on, chances are that you can open an ebook and go through it without experiencing any compatibility issue.
You can use enticing ebooks to capture your audience’s attention and have them sign up to your email list.
Video Courses
After giving out free ebooks to build a mailing list, video courses seem to be second best.
You can easily skyrocket your email list growth by designing a video course and trading it for email addresses.
Udemy Courses are an example of a video course you can use. The site has several video courses that teach people on a vast array of topics in several settings. People are willing to pay a considerable sum to get those courses.
So, if you can find a topic of interest to the specific audience you have, you can provide value in a course and offer it for free to anyone who subscribes to your mailing list?
The results of this is growing your email list and getting email subscribers that you can turn into future clients.
Email Courses
Have you ever considered running Google Ads for your business?
If you did, the chances are that you’ve probably received their periodic course lesson that teaches you how to become better at running ads on their platform.
This is an excellent example of free email courses you can provide in your list building.
Getting an excellent course to offer isn’t that difficult, and when you have one, you should try splitting it into parts and sending it in series to your email subscribers.
This way, you can build an even better relationship with your email mailing contacts.
Mini-Courses
Mini-courses are great at inspiring your audience to become your email subscribers.
Develop a signup page for people to register their email and access your mini-course for free. This will attract more people and help you grow your email list.
You can offer courses on personal development, relationship, lifestyle, and other topics that points to a particular side of interest.
Checklists
Many people aren’t interested in scrolling through an unending or long piece of content before getting the value they want.
Converting 5000-word pieces of content or ebooks by summarizing them into a checklist is a great email building tool. Many people will opt for the summary without hesitation.
These checklists are perfect for building an email list.
Checklists highlight some pain points within one.s niche and, since they provide the most value in a short time, are tempting enough to have the audiences subscribe for them.
Webinars
Ever since the pandemic started, we have seen a significant upsurge in the need for organizations to host webinars. With the individuals equally realizing the value, they won’t hesitate to get a discount by subscribing.
With webinars, you can enlighten the audiences and have a cordial relationship with them which will help win their loyalty for a long time.
If you can, you should check out the Moz webinar series, and you know what? They are equally using that to gain enough email subscribers. If that works for them, there isn’t any reason why it shouldn’t work for you.
Design Patterns
If you belong to the knitting, sewing, or embroidery niche and want to offer freebies to your seasoned audience to draw their attention, consider offering design patterns for your list building.
If the patterns you give away are printable, then that is even better. You don’t need to be within the tailoring or photography niche to trap audiences in your mailing list.
Study what your audience is interested in, and if design patterns or something similar is in your niche, you should give it a try.
Spreadsheets
Are you proficient in working with Excel spreadsheets? If you are, you can turn your skill into something your audience may be interested in, to help accomplish your list-building goals.
You can consider building a table or formula that can ease analytical tasks such as budget calculation, event planning, and so forth.
Fortunately, you can provide spreadsheets in most niches and get your audience eager to have copies and trade their email mailing addresses in turn.
Audio Training
Not many digital marketers consider making audio training an option because they feel that visuals work better than sound.
I have no objection either because I prefer watching a video rather than listening to audio.
However, this doesn’t do away with the fact that audio works excellent too.
You can take podcast sites as a case study to determine how good they are getting through the audio they provide.
Such information is enough to tell you that audio also works great, and if you are good at being persuasive in your copies, you can do well with this.
Next time you are thinking about a cost-effective way to offer freebies that can capture users’ attention, consider offering audio training.
You don’t have to make a lot of pre or post-editions on audio training. As a result, coming up with audio forms of training will get you great results with less effort.
Special Coupons
Sell something in your blog or website, irrespective of whether it’s from digital or physical sources.
You can encourage people to subscribe to your list in return for a coupon code or a percentage price slash.
If they are willing to make a purchase, they probably won’t hesitate to secure that discount so they can pay the lesser amount from the original price by signing up to your mailing list.
Wrapping it Up
There are many mailing list freebies you can offer, and build a massive list of emails. Some are even more magnetic and incentivizing to your audience than others.
So you need to find what will capture your audience’s interests and use that to your email marketing advantage.
Which strategy are you already using to build your specific email list?
Let me know in the comment section below.
What do you think?