Do you have any idea what a less attractive blog might cost you? Traffic and conversion are two key things this could cost you. Now, do you think your current website design is okay or needs a redesign? If you’re up for the second option, this article is for you as we’ll be looking at how to rebrand your blog website by redesigning its interface.
Before we go any further, let’s first explore more reasons to consider rebranding your blog for a new look.
- Current look and feel of your blog seem out of date.
- Readers are suggesting for you a better design.
- You want to retain your audience better.
- Want your brand tone to reflect in your design.
- Your existing design is not mobile-friendly.
- Sales and conversions are unfavorable, and you believe that the design of your blog is one of the culprits.
The above are good reasons to consider redesigning.
For whichever reason that made you consider a redesign, branding is one crucial factor you must consider.
Branding is vital as it defines you and your business identity.
In the long run, that choice not only gives your brand an image but also shapes the way your readers perceive you in general.
Although your blog design is not the only thing that gives your brand a specific identity, it is an essential factor that ensures you get there.
Now you may wonder how you can build an image for your brand through your blog.
The branding here can extend from your website header, logo, font style, the body of your website and its content, footer, and across all other visual items on your blog.
While you don’t necessarily have to focus on branding, it is, on the other hand, essential as it ensures even a better and more functional design for your readers and brand.
It’s essential to start by building a brand and then focus on giving it a recognizable image that will set you apart from the crowd through your design.
As you may have understood, building a brand does not mean that you mustn’t be running a business already; this can also be helpful for your blog.
With this in mind, let’s look at ten ways to rebrand your blog for a new look.
1. Change the logo
As a starting point for revamping your website, start by creating your logo.
You might already have a logo on your site.
If you do, then make sure it will roll along with your website’s new look, and if it doesn’t, it is time to redesign the current logo to match the new look of your website.
While some logo designs can be a no-brainer, and you’ll be able to get them designed if you have some basic graphic design skills, you may require the service of a graphic designer if your expectations of a logo are high.
A logo is one crucial element that defines your brand identity in branding.
You may want to give your brand that beautiful logo that makes you stand out from others and help people identify your blog whenever they find your content simply by spotting that logo of yours.
2. Design a New Header Banner
First impressions matter a lot.
Since your blog header is the first thing people see when they visit your blog, it is one element you need to design, giving it all that you can.
You can choose any suitable header banner for your site, but make sure it matches the rest of your site’s design.
The size of the header also matters.
Let’s say you’re an e-commerce store.
The size of your header will vary as you’ll be looking forward to a larger header.
The size will enable you to launch products promotions host the products search bar and the slider menu for product categories.
However, if you’re adding only your site name or slogan to the header and then a menu bar to go with it, I’m sure you’ll be looking at a smaller size.
While you can go for a full-width banner, the height can differ.
If you aren’t good at graphic design to design a header yourself, you can have a professional help with the design.
Still, if you prefer doing this yourself, tools like Canva will help you design a stunning header for your site without much stress or expertise.
3. Change Your Theme
Changing the theme on your website is a great way to rebrand your blog website. After designing your logo and a header banner, it is now time to insert them on your site to modify your entire website design.
So look for a good theme that is also mobile-friendly and will fit your preference for a new look in your blog.
While there’s a massive chance that nothing can go wrong, it is always good to be safe by having your current theme files, plugins, and other files on your blog backed up.
Next, you must activate “Maintenance Mode” so that users do not have to see you in action when you make changes to your site, and you are good to proceed.
After installing the theme, you can move forward to change the pre-installed theme’s header banner and logo to your own.
4. Modify the Theme’s Color
Now that you’ve installed a new theme on your blog, the design might not necessarily be what’s right for you or what goes with your brand.
So go ahead and change the color of the theme to what runs with your brand.
You need to be extra creative and careful in changing your theme color.
You must know that although you’re changing to something that goes along with your brand, you’re also giving your readers comfort and ease when reading your content.
PS: You know, certain color combinations on your theme may make your content somewhat challenging to read.
5. Change the Style & Size of Your Font
Your text appearances are another vital segment that enhances the readability of content on your blog and also increases audience retention that, in the long run, gives a place for better conversions. This is why font styles are an essential part when you want to rebrand a blog website.
In light of this, do not hesitate to change the current font in your blog’s title, excerpts, the body of the blog, or anywhere texts can appear on your blog.
You can be stylish with your font selection, and although web browsers of your respective site visitors can override your default blog font size, ensure that your default font size is either medium or more extensive.
Also, font color matters, and while black and white are preferable, don’t be afraid to go for other colors, but remember, readability is the key.
6. Replace Old Images with New Ones
As they say, “A picture speaks more than a thousand words.”
This tells that images are essential to your blog because they might give readers a heads-up on your blog and make them want to read through your content.
Moreover, pouring images along as readers read through your content will make them enjoy reading and stay longer on your blog. This is why changing up old images and replacing them with better-quality ones is a fantastic way to rebrand your blog’s website.
This shows images have primarily essential roles to play, and if the older images aren’t that intriguing, this is a great time to replace them with new and more engaging ones.
Another reason to replace those old images is if you’d like to add a branding touch to your images, so whenever you spot it on the internet, they define your brand.
7. Change Author Image
Not all bloggers are comfortable adding author images in the first place, not to talk about changing to another.
Faceless brands do well, but humanized ones do way better when engaging readers and having them feel free and comfortable asking questions, sharing their views, and coming back once in a while.
So, if you have no author image, you should consider having one and if you already have an older one, do well to change to a new beautiful, and professionally looking author image. This is something to consider when you rebrand your blog website.
8. Customize the Homepage Layout
This defines your website’s main page structure and helps structure the main content on your blog.
This has the potential to provide a clear path for navigating to other pages within your blog.
So be sure to organize your home page elements so that users can easily navigate to other parts of your site or access the content it contains.
In changing your homepage layout, you can go for the Grid layout, one-column layout, the zig-zag layout, or any other.
The goals you want to accomplish, stories you want to tell, your call-to-action methods, and captivating readers’ attentions are a few factors you should be considering when changing your homepage layout.
9. Update the Footer of Your Blog
Although the footer menu is the last thing readers need to see on your website, it includes some of the most critical portions of the blog.
As you can see, these elements contain essential information about your site.
Since it is traditional for website information to be in the footers, people looking for information about your site or companies wanting to make a deal with you will directly scroll to the footer to get in touch or find more about your site.
For this reason, you should add to your footer all the necessary pieces of information required on your blog. This plays a role in the rebrand of your blog website.
10. Add Social Share Buttons
Sharing your content on social media will help bring more traffic to your blog, and a modern theme is mainly bundled with this feature, regardless of your content management system.
If your theme has no social buttons or is missing that of some major social media platforms such as the Pinterest Hover button, Twitter, and so on, you can add this if you are familiar with HTML.
There are also social sharing plugins that can help you get through this.
This will allow your readers to share your content with friends and followers on major social media platforms, and you may help you get additional readers through that; you can never tell.
For your blog, your content is the most important thing, but perfecting other aspects, including the appearance of your website, is also a big deal as it influences user behavior and how your site is perceived.
In light of this, it is essential to give them that unique and quality impression about your site to help them find the most out of your site, which also helps you find the most out of them.
With the above ten ways to rebrand your blog website for a new look, I believe you’ll be able to change your blog compared to its older state.
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