Have you ever thought of building a solid digital presence for not only your business but yourself?
When it comes to building a solid digital presence, most articles you find focus on business images, and very few are shifting the spotlight on you as the subject.
While building an outstanding reputation for your business on the Internet is critical, creating your profile can also be rewarding considering the benefits it brings.
Each of us here has a kind of digital profile on social networks or forums.
As a result, people who need to find out more about us can get that information without a lot of hassle.
What does a digital profile mean?
A digital profile is a representation of a user’s identity on the internet. It can be created by making an account on different websites or by using social media accounts.
These profiles allow users to share their interests with others and also provide them with information about themselves.
It is the sum of content that describes or gives information about a person through digital means. Digital means may include personal or professional information depending on what the person responsible for this profile wants to accomplish.
Some of the things we do online can be inappropriate or unpleasant, and that will undoubtedly shape how people judge or perceive us, especially our employers, clients, fans, landlords, and the lending agencies we’re in the process of working with so on.
That’s why it’s essential to be wary of the online presence we build for ourselves and to take control of things.
It is essential to look into those platforms we can leverage to build an online presence that will sell our products to customers, sell our services to clients, make us famous, make our employers feel confident about us, and so on.
For this reason, we will look at five strategies to build an online presence for yourself on the Internet.
1. Leverage Social Media Platforms
Your social media profile is a crucial digital representation of you.
When people search for a version of you on the web, their most probable starting points are the major social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
I assume that people looking for you are more likely to find you on those platforms, but when they do, What will they likely see in your social media profile?
The answer is related to the information you allow people to see about you in these places.
Different social media platforms are most suitable for publishing what you can do.
If you want things to be professional, LinkedIn and Twitter are good places.
If you are inclined to build a personal profile, places like Instagram and Facebook will do absolutely well.
However, this does not mean that you cannot create your personal or professional profile on any social media platforms listed above.
When it comes to building a strong digital presence, social media is your best bet, and an essential factor to keep in mind is your privacy.
All major social networks offer you the option of modifying your privacy as you wish.
The ability to modify your privacy gives you the power to choose people that can see specific information about you and whether you want your profile to be viewed worldwide, including search engines or not.
Social media must be your starting point if you want to go digital on your profile.
2. Create a Blog
Blogging is widespread, and it has to do with the broad array of benefits of owning and managing a successful blog comes with it.
If you are very serious about building a robust digital presence for yourself, creating a personal blog is a significant step you must take.
Unlike growing your social media profile, blogging can be pretty demanding.
While there are technical aspects to things you need to handle, you also need to optimize them for broader search engine visibility.
In addition, a blog requires a regular update, and if you are all in for this, you must proceed with your blog creation.
An excellent place to create a digital profile on your blog is the About page or Author Bio section.
3. Create a Standalone Author Bio
To create an Author Bio, you don’t necessarily need a blog for that, as you can leverage various other platforms.
All you have to do is post on guest sites and add your information in the author bio section for the post you make.
You can also leverage article submission websites to get an Author Bio.
A good example where you can do this is on Medium.
4. Create a Digital Avatar
A digital avatar may not do much to your profile but is indeed worth considering.
It is an image of you or your representations, possibly in the form of a cartoon or any other form, that helps people to identify you whenever they see you online.
You may have noticed for some time that Facebook allows you to create an Avatar and add it to your profile or use it when commenting on the platform.
It’s an example of a digital avatar, and even though it’s essential, it has very little to do here.
So we’re going to look at avatars that are more helpful to your profile, which is your actual image.
Are you familiar with Gravatar?
Gravatar is a service that works in a fashion that when you comment on sites, even if you are not a member, your profile is included with your comment.
Well, for your Gravatar image to work on any site, it must, be supportive of it, and when it does, you’re good to go.
However, you need to sign up for the service first.
5. Create a YouTube Channel
Last but not least of the strategies to assist in building an online presence for you here is YouTube. It is a great platform to create a personal digital profile.
You can create a digital profile by opening a YouTube channel, most preferably in your name, and consistently post content on it to reach a more targeted audience.
In your channel description field, you can fill in the information regarding yourself.
Anyone who comes to visit your YouTube channel can easily read about you in the channel’s description, extending from YouTube to search engines such as Google.
You can also make an introduction video about yourself on YouTube, which complements your digital profile.
Creating a simple personal digital profile isn’t the only thing to do, as other people may bear a similar name to yours, and some of these may be celebrities and influencers.
Therefore, when you create a digital profile for yourself, you need to optimize it so that people who need you can reach you.
The challenge starts just when you start building your digital image, but with the proper steps, you’ll be able to reach your goals.
The following question goes to you.
What kind of digital image are you building for yourself at the moment, personal or professional profile? Let me know in the comments below.
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