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When you search online, you will find thousands of topics that teach you how to grow your audience and earn more money with your blog.
You can likely get a few tips on increasing your impact in your blog industry.
Well, knowingly or not, influencing is probably one of the main reasons you decided to go into starting a blog in the first place.
Since growing your influence as a blogger is so crucial, we will discuss some ways you can use to succeed at it before showing you its perks.
Influencing your audience will establish trust, loyalty, and good relationships with them.
All this will complement your efforts to make more money as a blogger, get greater visibility, engagement, and more.
I can’t say enough about the advantages of being influential in your blogging industry, but I hope you get the gist.
With that said, below are nine tips to help increase your influence in the blogging industry.
1. Make Yourself Seen
It’s not wise to run a blog without letting people see the brain behind those creative and educational posts they’ve been reading.
It is much cooler to allow yourself to be seen and known by your audience, as it makes your job more efficient.
On top of that, go beyond the Internet by letting people know you are offline.
One way to do so is through participation in industry-related functions or events.
Still, in making yourself seen, you must not mind giving some helpful inputs on trending online conversations and be open to relevant interviews as they increase your influence in your industry.
2. Post Regularly
Growing your influence goes hand in hand with your ability to post regularly.
By being consistent, you open more doors for yourself, including fame and more website visitors, and ultimately increase your influence.
3. Build a Community Outside Your Blog
Find the social media platform that holds the most significant promise for your type of industry and build a unique community.
Let’s say you run a food blog; you can create a social media group or a page that helps expand your influence, visibility, and more loyal visitors to your blog.
Your community can be about sharing tutorials, responding to questions, or general discussions. You have to make it relatable to your blog.
4. Listen to Your Community
One way to engage your community is by acknowledging your members by participating in conversations and answering questions.
While listening to your community, you will likely find unique ideas that inspire your next blog posts.
Since those posts are curated from heated topics that your community is talking about, it certainly provides them answers and increases your influence in return.
5. Make Connections with Influencers
There is an apparent difference between just blogging and becoming an influential blogger, implying that you must go the extra mile since it is more rewarding.
One of the best ways to get there is by working with influencers in your niche.
Check with those who have built up a decent influence for themselves and seek collaboration or interview them for your audience.
If your blog is still small, the big influencers probably won’t entertain you, so you might have to start by collaborating with the micro-influencers and then the bigger ones as your audience and authority grow.
6. Guest Blog
While you heard that guest blogging is integral to link building to enrich your SEO and generate traffic to your blog, there is more to it.
You can also use that to increase your influence within your industry.
Suppose people find your content on some of the authoritative blogs in your industry.
In that case, they will value your expertise more, adding to your influence in the industry and giving you a significant advantage.
7. Have an Area of Specialty
Just as it is essential to have a niche blog, a blog that covers a specific field or area is equally vital to build your influence in the specific area or industry you blog.
That encourages people to see you as their resource person because they see you as an expert in that particular area.
It also provides you with a competitive advantage.
Also, ensure that the conversations you jump into are not just about any trending topic but what relates to your field.
8. Start Conversations
Being an influential blogger forces you to assume various responsibilities, including being a conversation starter.
That way, you get involved not only in the conversation of others in the communities but also in initiating and leading your conversations.
Be someone with their point of view on things and make that personality reflect in your conversation as it will make you stand out, be remembered, and valued by the community.
Controversial, opinion-driven, and uncommon topics are examples of topics that create more engagement and are a way to become famous around.
9. Understand What Your Audience Needs
Take time to learn about your audience’s needs.
You can explore your audience’s desires in many ways.
For example, You can gather their feedback as much as possible and get information from them about your competitors.
It may be content, product, or service; all of this can help you find out precisely what is required of you to become a blogger capable of influencing their audience.
10. Increase your blog traffic
The more people that visit your site, the more people will know who you are and what you do. It’s an undeniable fact that the more popular and well known you become, the greater your influence and reach.
So if you work on learning and improving your website’s SEO, you can attract more organic visitors to your site.
And if you post regularly on your social media channels, you can build a bigger community that in turn becomes loyal visitors to your site and can act as social proof of your growing influence.
Wrapping Up
Increasing your influence within your blogging industry means dominating your niche and making yourself more accessible.
You can ensure that by integrating social media buttons on your blog and being consistent in both places.
The above nine tips will help you draft a good plan to achieve your goal of becoming an influential person in the industry where you blog.
Read Also:
Top 100 Most Influential Blogs by Women
What do you think?