
Would you classify your content as high quality, ok quality or low quality? And why?
There’s more to content than just putting it out. The quality of your posts can play a very significant role in the success of your career as a content creator.
Many bloggers and vloggers neglect paying attention to the details of the content they put out and this affects their growth greatly. Don’t be that blogger/vlogger, read these 5 characteristics that will improve the quality of your content (if you implement!) and have a quality boost on your content.
- It Provides Value
A great post is one that provides value to its readers. Value can be in the form of information or entertainment. Whichever of these is the motive behind your post, your readers should feel that it was worth their time.
Does your post provide value or entertain your audience? Deciding this before you start working on your post can make a great difference in how it comes out when you’re done working on it.
Will this post provide value to my readers? Having this question at the back of your mind, helps to guide you in creating a good post, so that your post provides the intended value to your audience.
The value provided by your content can be what differentiates a high quality post from a low quality one. Value is also what determines relevance to your audience.
- It’s Evergreen
Evergreen content is content that is relevant both now and in the future. It’s content that your future readers can consume and still find useful and its content that present readers can refer back to in the future and still find relevant.
Evergreen content can be very helpful in the growth of your blog or channel. Having content that readers can always refer to, means that you will have repeated views and visits from your current viewers, in addition to future views/reads from a future audience.
As a blogger, if you have evergreen content, you can put links back to previous posts in your future posts, so that after consuming one piece of content your readers can be redirected to previous posts like This One.
As a result this benefits your metrics, because it lowers your bounce rate and tells the search engine algorithm that your visitors are staying longer to consume more content, be it on your site or YouTube channel if you’re a vlogger.
For example, a new blogger who has just visited the Female Blogpreneur blog for the first time through a link of this particular post, may be interested in knowing that they can find other helpful posts to aid them on their blogging journey. After learning about things they should be aware of when attempting to make high quality posts, they may be interested in more information on how to monetize their posts and that is where you can redirect them to an evergreen post like this one – 20 Ways to Make Money From Your Blog.
That is how you can leverage evergreen content to work for you.
- It is Engaging
A high quality post is engaging. And this is in a broad sense.
It can be engaging in the sense that it provokes a reaction or an emotion. If entertaining, your post will make your audience laugh, cry, be angry, be encouraged or inspired etc.
If it is an informative post, it may invoke a thought reaction – it leaves your audience thinking or makes them analyze the topic you’re discussing. It incites curiosity or raises questions that encourage them to want more and do personal research.
To take it a step further, it leaves a lasting impression or influences people to change their lives in one way or another.
An engaging post also keeps people interested until the end. This is very important because when you get people interested in what they are consuming, they become loyal fans of your content.
- Simple to understand
A high quality post is simple to understand without compromising value. It leaves no room for confusion and is usually straight to the point. It is comprehensive and is not misunderstood by those it is targeted at. Not everyone is meant to understand it, but if those who are your target audience do not, that’s when it becomes a problem.
So make sure your content is consumable and can be easily digested by those it was created for.
- Straight to the point
A good map will not show people a route from USA to Europe then through Australia and Africa when the intended destination is Canada. It will simply show straight routes from USA to Canada.
Likewise a good post will not beat around the bush too much before getting to a point. You may need to make a stop in another city on your way to Canada but there is no need to fly around the world first.
There are some exceptions when the detours are intended to give context or build on a story, or if beating around the bush is part of the entertainment. However, this needs to be done with a mindful approach as it may lead to your audience losing interest in your content.
So when creating your next post, make sure it is engaging, while providing value. Make sure it is simple to understand, while getting straight to the point and that it is evergreen for reference in the future.
BONUS: After accomplishing all these in your post, now work on it being SEO friendly so that it can be ranked well by search engines. Although there’s technical stuff that goes into making your post SEO friendly, one contributing factor to high ranking is having a lot of traffic due to the quality of the post. A high performing post is also SEO friendly.
I’d love to hear what your answer to the first question at the beginning of this post was (Is your content high quality, ok quality or low quality?)
Have you been incorporating all five of these aspects in your content? If not, which ones do you think you need to pay more attention to?
Comment your answers below! And don’t forget to share on your social handles (use the social icons below) so someone else can read this as well.

Millie Ashmore
June 7, 2020Thank you for sharing this! Helps me look at ways I can keep improving my own blog.
Epifania
June 7, 2020You’re welcome! Thank you for reading!
Root Of Awesome
June 8, 2020Great advice! My husband and i are new to blogging and this was very helpful!
Epifania
June 8, 2020Welcome to the blogging world! Glad you found it helpful!
Amanda
June 8, 2020Great points! Especially the straight to the point! Thanks for sharing.
Epifania
June 8, 2020Thank you Amanda!
My Five or Seven
June 9, 2020Very well written. Keep writing!!!
Epifania
June 10, 2020Thank you!
Mariam
June 8, 2020I agree with you completely! I’d also add making posts longer than 1500 words to your list, as search engines prioritize longer content 🙂
Epifania
June 8, 2020Yes that would fall under being SEO optimised. Thank you Mariam!
Samantha
June 8, 2020Interesting read and helpful tips! I want to say my blog posts are high quality.. but some are probably still in the ok-quality range. When I first start blogging a year ago I mostly wrote whatever I wanted, but over time I definitely improved and thought more about what my readers want. Now when I write posts I always think about the value I am providing, so I know I’ve gotten better, but still working on it. Thanks for the tips!
Epifania
June 8, 2020Thank you Samantha! It’s great you’re becoming more aware of your writing style. Keep working on it!
Sarah Madm
June 8, 2020These are all great tips! Thank you so much for sharing!
Epifania
June 8, 2020Thank you Sarah!
Charlotte Dawson
June 8, 2020Great post! I love your content…
Creating evergreen posts is such a good tip, I need to keep that one in mind!
Epifania
June 8, 2020Thank you Charlotte! Yes, evergreen content is so beneficial!
Stephanie
June 8, 2020I have focused heavily on producing evergreen content over the past year, and I’ve seen an enormous increase in pageviews and newsletter subscribers. It’s amazing what that little change can do. These tips are fantastic. Thank you for sharing!
Epifania
June 8, 2020Yes so true Stephanie! Evergreen content is great for driving traffic!
Eddie
June 16, 2020Some amazing tips, thank you. I’d never thought of evergreen content but will think of this when creating posts. Currently learning seo to help improve.
Epifania
July 7, 2020Hello Eddie. Yes definitely look into making your content evergreen. And I’m sure learning seo will make a difference to your journey.
Thanks for reading!
Christina Aaliyah
June 14, 2020This was super helpful!
Epifania
July 7, 2020Glad you found it helpful Christina!
Kelsey
June 15, 2020Great post! All excellent advice! I certainly try and have engaging, evergreen content that is too the point.. though I’m not sure I always succeed! Thank you for sharing this. These are things I’ll keep in the back of my mind moving forward
Lomash Kumar
June 15, 2020Thank you so much for sharing! These are all great tips. keep it up!
Epifania
July 7, 2020Thank you Lomash!
Aislinn Short
June 16, 2020Wow awesome post with great advice! Thank you for sharing!
Epifania
July 7, 2020Thank you for reading Aislinn!
Steve Kennedy
June 16, 2020Great post and the blog looks amazing also. Love it
Epifania
July 7, 2020Thank you so much Steve!
Cassie
June 16, 2020This is so true! I find I like my posts and they’re better written when I focus on the content first and then optimize it for SEO.
Epifania
July 7, 2020Hello Cassie! I’m glad to hear that’s what works for you!
Melina Elisa
June 16, 2020This is super helpful, especially is people are trying to get more views and followers quickly! I write a very personal blog, with some evergreen content in between. I found the SEO has helped a lot with getting a lot of readers, especially from people who weren’t necessarily bloggers! Great post xxx
Melina | http://www.melinaelisa.com
Epifania
July 7, 2020Hello Melina. Yes, evergreen content is so helpful! Thanks for reading!
Alison Kelly
June 17, 2020Posts definitely need to be simple. I read that a 5th or 6th grade writing level is best for blog posts. Thanks for the info!
Epifania
July 7, 2020Yes that’s true Alison!
Chloe
June 17, 2020Thanks for writing this post! This will help me to improve my blog and make sure it is a high performing blog eventually.
Epifania
July 7, 2020Thanks for reading Chloe! Glad you found this helpful!
Fadima Mooneira
June 17, 2020These are good tips. Thank you for sharing. I shall bookmark this post as my guide.
Epifania
July 7, 2020Thank you Fatima!
L - Franglais27
June 17, 2020These are very useful tips as we can sometimes forget to place ourselves in the position of the audience reading our posts and so hopefully if we focus on engaging, value added and also evergreen content then this may help to improve views.
Epifania
July 7, 2020Yes that’s very true!
Helen
June 17, 2020Such a helpful post, thank you! Admittedly, am very new to the whole SEO world! I am now realising that much of my older content is not relevant or evergreen. I was always so focused on the now and it’s 2019, etc. Going forward I am being much more mindful.
Lots of love, Helen
https://www.whathelenloves.com/
Epifania
July 7, 2020Hello Helen! Yes, I’m sure that will make a huge difference in your blogging!
Thank you for reading!
Josie D.
June 18, 2020These are really good tips! I think mine is okay quality but I could use a lot more work as a new blogger. I’ve never heard of evergreen content but that would make sense for the content to a classic for all time. Thank you for sharing!
Epifania
July 7, 2020Glad you found this helpful Josie! Thank you for reading!
Lisa | Mind and Body Intertwined
June 19, 2020These tips are great! Sometimes you just forget to check the basics, like how understandable and engaging it is, so thank you for the reminder! 😊
Epifania
July 7, 2020The pleasure is mine Lisa! Thank you for reading!
Laura
June 19, 2020Since you asked, I really did think my blog posts were medium quality to high quality (I work darn hard on them), but there’s a lot of information here that I can definitely apply to get better. Thank you for the wonderful pointers! I’m excited to try your process on my posts!
Epifania
July 7, 2020So glad you found this helpful Laura! I’m sure you’ll see a difference. Thanks for reading!
Vicki
June 19, 2020Great information!! I think that my content was lacking at first, but the more I write, the better it gets. I recently had some of my content indexed by Google. So, I would like to think that my content is now a lot better. I have only been at this for a couple of months and I am learning more and more everyday.
Thanks!!
Epifania
July 7, 2020Hello Vicki! Yes that’s a good sign you’re going in the right direction. We all get better with time!
Christa
June 19, 2020Such a helpful post. Thank you for sharing!
Epifania
July 7, 2020Thank you for reading Christa!
Jenome
June 20, 2020This article is very helpful especially for me as a new blogger
Epifania
July 7, 2020Glad you found it helpful Jerome!
TheWellnessVilla
June 20, 2020Very important post and a must-read for any beginner. This post provides a lot of value to write a high performing post. Thanks for sharing 🙂
Epifania
July 7, 2020Thank you for reading!
Syedah Shifa
June 20, 2020I think my posts are of high quality. I try to incorporate them all and I think I’m doing a pretty good job. This a really helpful post. Thanks for sharing.
Epifania
July 7, 2020That’s great! Keep it up! And thank you for reading!
Britt K
June 20, 2020Great advice! I always try to step back and ask myself what value my content is offering to my audience. After all, people have to WANT to read your content. If you can’t answer that question, it’s time to reconsider the article that you’re working on.
Epifania
July 7, 2020Yes so true Britt!
ellie
June 22, 2020I hope all my blog posts include all these tips, but will definitely keep in mind for my next posts! Thank you for sharing
Epifania
July 7, 2020Great! Thank you for reading Ellie!
Michelle
June 22, 2020These are all important. To me, a post has to provide value above all else. The best compliment I received was from a co-worker who told me “I learn something from every one of your posts.” That’s why I do this.
Epifania
July 7, 2020Yes that is true Michelle! Thank you for reading!
Rayo
June 23, 2020Love this, I used to write just about anything when I first started blogging and looking back now, I realized my contents were not informative and engaging enough. So glad I am better, I am better than before, I would say my contents are informative now
Epifania
July 7, 2020That’s great to hear Rayo! Keep it up!
Hannah Eunice Padilla
June 23, 2020Thank you for these tips! I will keep these in mind. I’ve been getting too caught up in SEO when the most important thing is to focus on content and passion!
http://hannahonhorizon.com
Epifania
July 7, 2020Yes SEO starts to align when you have great content that enjoyable and attracts readers. Thanks for reading Hannah!
miki
June 23, 2020Super useful post, thank you for sharing!
Miki x
http://www.littletasteofbeauty.com
Epifania
July 7, 2020Thank you Miki!
Collette
June 23, 2020I love this post! Very informative. Having evergreen content is so important!
I’ll be taking some of these tips away to help with my blog 😊❤️
Please check out my blog at https://collettepratt2000.wixsite.com/website/post/why-pre-and-post-workout-snacks-are-so-important-and-what-to-eat-before-and-after-exercise
Epifania
July 7, 2020Glad you found this helpful Collette!
Toby Raymon
July 3, 2020I completely agree with all the points and mostly about that there should be engagement with the audience. And in that sense I think your post is up to the mark.
Epifania
July 7, 2020Thank you Toby
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