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Female Blogpreneur

Empowering Female Blogpreneurs

Female Blogpreneur

Empowering Female Blogpreneurs

Blogging

5 Characteristics Of A High Performing Blog Post

By Epifania Posted on June 7, 2020 77 5 m read

Would you classify your content as high quality, ok quality or low quality? And why?

There’s more to content than just putting it out. The quality of your posts can play a very significant role in the success of your career as a content creator.

Many bloggers and vloggers neglect paying attention to the details of the content they put out and this affects their growth greatly. Don’t be that blogger/vlogger, read these 5 characteristics that will improve the quality of your content (if you implement!) and have a quality boost on your content.

  1. It Provides Value

A great post is one that provides value to its readers. Value can be in the form of information or entertainment. Whichever of these is the motive behind your post, your readers should feel that it was worth their time.

Does your post provide value or entertain your audience? Deciding this before you start working on your post can make a great difference in how it comes out when you’re done working on it.

Will this post provide value to my readers? Having this question at the back of your mind, helps to guide you in creating a good post, so that your post provides the intended value to your audience.

The value provided by your content can be what differentiates a high quality post from a low quality one. Value is also what determines relevance to your audience.

  1. It’s Evergreen

Evergreen content is content that is relevant both now and in the future. It’s content that your future readers can consume and still find useful and its content that present readers can refer back to in the future and still find relevant.

Evergreen content can be very helpful in the growth of your blog or channel. Having content that readers can always refer to, means that you will have repeated views and visits from your current viewers, in addition to future views/reads from a future audience.

As a blogger, if you have evergreen content, you can put links back to previous posts in your future posts, so that after consuming one piece of content your readers can be redirected to previous posts like This One. 

As a result this benefits your metrics, because it lowers your bounce rate and tells the search engine algorithm that your visitors are staying longer to consume more content, be it on your site or YouTube channel if you’re a vlogger.

For example, a new blogger who has just visited the Female Blogpreneur blog for the first time through a link of this particular post, may be interested in knowing that they can find other helpful posts to aid them on their blogging journey. After learning about things they should be aware of when attempting to make high quality posts, they may be interested in more information on how to monetize their posts and that is where you can redirect them to an evergreen post like this one – 20 Ways to Make Money From Your Blog. 

That is how you can leverage evergreen content to work for you.

  1. It is Engaging

A high quality post is engaging. And this is in a broad sense. 

It can be engaging in the sense that it provokes a reaction or an emotion. If entertaining, your post will make your audience laugh, cry, be angry, be encouraged or inspired etc. 

If it is an informative post, it may invoke a thought reaction – it leaves your audience thinking or makes them analyze the topic you’re discussing. It incites curiosity or raises questions that encourage them to want more and do personal research.

To take it a step further, it leaves a lasting impression or influences people to change their lives in one way or another.

An engaging post also keeps people interested until the end. This is very important because when you get people interested in what they are consuming, they become loyal fans of your content.

  1. Simple to understand

A high quality post is simple to understand without compromising value. It leaves no room for confusion and is usually straight to the point. It is  comprehensive and is not misunderstood by those it is targeted at. Not everyone is meant to understand it, but if those who are your target audience do not, that’s when it becomes a problem.

So make sure your content is consumable and can be easily digested by those it was created for.

  1. Straight to the point

A good map will not show people a route from USA to Europe then through Australia and Africa  when the intended destination is Canada. It will simply show straight routes from USA to Canada.

Likewise a good post will not beat around the bush too much before getting to a point. You may need to make a stop in another city on your way to Canada but there is no need to fly around the world first.

There are some exceptions when the detours are intended to give context or build on a story, or if beating around the bush is part of the entertainment. However, this needs to be done with a mindful approach as it may lead to your audience losing interest in your content.

So when creating your next post, make sure it is engaging, while providing value. Make sure it is simple to understand, while getting straight to the point and that it is evergreen for reference in the future.

BONUS: After accomplishing all these in your post, now work on it being SEO friendly so that it can be ranked well by search engines. Although there’s technical stuff that goes into making your post SEO friendly, one contributing factor to high ranking is having a lot of traffic due to the quality of the post. A high performing post is also SEO friendly.

I’d love to hear what your answer to the first question at the beginning of this post was (Is your content high quality, ok quality or low quality?)

Have you been incorporating all five of these aspects in your content? If not, which ones do you think you need to pay more attention to? 

Comment your answers below! And don’t forget to share on your social handles (use the social icons below) so someone else can read this as well.

PIN this post for later!

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77 Comments
  • Millie Ashmore
    June 7, 2020

    Thank you for sharing this! Helps me look at ways I can keep improving my own blog.

    Reply
    • Epifania
      June 7, 2020

      You’re welcome! Thank you for reading!

      Reply
  • Root Of Awesome
    June 8, 2020

    Great advice! My husband and i are new to blogging and this was very helpful!

    Reply
    • Epifania
      June 8, 2020

      Welcome to the blogging world! Glad you found it helpful!

      Reply
  • Amanda
    June 8, 2020

    Great points! Especially the straight to the point! Thanks for sharing.

    Reply
    • Epifania
      June 8, 2020

      Thank you Amanda!

      Reply
      • My Five or Seven
        June 9, 2020

        Very well written. Keep writing!!!

        Reply
        • Epifania
          June 10, 2020

          Thank you!

          Reply
  • Mariam
    June 8, 2020

    I agree with you completely! I’d also add making posts longer than 1500 words to your list, as search engines prioritize longer content 🙂

    Reply
    • Epifania
      June 8, 2020

      Yes that would fall under being SEO optimised. Thank you Mariam!

      Reply
  • Samantha
    June 8, 2020

    Interesting read and helpful tips! I want to say my blog posts are high quality.. but some are probably still in the ok-quality range. When I first start blogging a year ago I mostly wrote whatever I wanted, but over time I definitely improved and thought more about what my readers want. Now when I write posts I always think about the value I am providing, so I know I’ve gotten better, but still working on it. Thanks for the tips!

    Reply
    • Epifania
      June 8, 2020

      Thank you Samantha! It’s great you’re becoming more aware of your writing style. Keep working on it!

      Reply
  • Sarah Madm
    June 8, 2020

    These are all great tips! Thank you so much for sharing!

    Reply
    • Epifania
      June 8, 2020

      Thank you Sarah!

      Reply
  • Charlotte Dawson
    June 8, 2020

    Great post! I love your content…

    Creating evergreen posts is such a good tip, I need to keep that one in mind!

    Reply
    • Epifania
      June 8, 2020

      Thank you Charlotte! Yes, evergreen content is so beneficial!

      Reply
  • Stephanie
    June 8, 2020

    I have focused heavily on producing evergreen content over the past year, and I’ve seen an enormous increase in pageviews and newsletter subscribers. It’s amazing what that little change can do. These tips are fantastic. Thank you for sharing!

    Reply
    • Epifania
      June 8, 2020

      Yes so true Stephanie! Evergreen content is great for driving traffic!

      Reply
    • Eddie
      June 16, 2020

      Some amazing tips, thank you. I’d never thought of evergreen content but will think of this when creating posts. Currently learning seo to help improve.

      Reply
      • Epifania
        July 7, 2020

        Hello Eddie. Yes definitely look into making your content evergreen. And I’m sure learning seo will make a difference to your journey.
        Thanks for reading!

        Reply
  • Christina Aaliyah
    June 14, 2020

    This was super helpful!

    Reply
    • Epifania
      July 7, 2020

      Glad you found it helpful Christina!

      Reply
  • Kelsey
    June 15, 2020

    Great post! All excellent advice! I certainly try and have engaging, evergreen content that is too the point.. though I’m not sure I always succeed! Thank you for sharing this. These are things I’ll keep in the back of my mind moving forward

    Reply
  • Lomash Kumar
    June 15, 2020

    Thank you so much for sharing! These are all great tips. keep it up!

    Reply
    • Epifania
      July 7, 2020

      Thank you Lomash!

      Reply
  • Aislinn Short
    June 16, 2020

    Wow awesome post with great advice! Thank you for sharing!

    Reply
    • Epifania
      July 7, 2020

      Thank you for reading Aislinn!

      Reply
  • Steve Kennedy
    June 16, 2020

    Great post and the blog looks amazing also. Love it

    Reply
    • Epifania
      July 7, 2020

      Thank you so much Steve!

      Reply
  • Cassie
    June 16, 2020

    This is so true! I find I like my posts and they’re better written when I focus on the content first and then optimize it for SEO.

    Reply
    • Epifania
      July 7, 2020

      Hello Cassie! I’m glad to hear that’s what works for you!

      Reply
  • Melina Elisa
    June 16, 2020

    This is super helpful, especially is people are trying to get more views and followers quickly! I write a very personal blog, with some evergreen content in between. I found the SEO has helped a lot with getting a lot of readers, especially from people who weren’t necessarily bloggers! Great post xxx

    Melina | http://www.melinaelisa.com

    Reply
    • Epifania
      July 7, 2020

      Hello Melina. Yes, evergreen content is so helpful! Thanks for reading!

      Reply
  • Alison Kelly
    June 17, 2020

    Posts definitely need to be simple. I read that a 5th or 6th grade writing level is best for blog posts. Thanks for the info!

    Reply
    • Epifania
      July 7, 2020

      Yes that’s true Alison!

      Reply
  • Chloe
    June 17, 2020

    Thanks for writing this post! This will help me to improve my blog and make sure it is a high performing blog eventually.

    Reply
    • Epifania
      July 7, 2020

      Thanks for reading Chloe! Glad you found this helpful!

      Reply
  • Fadima Mooneira
    June 17, 2020

    These are good tips. Thank you for sharing. I shall bookmark this post as my guide.

    Reply
    • Epifania
      July 7, 2020

      Thank you Fatima!

      Reply
  • L - Franglais27
    June 17, 2020

    These are very useful tips as we can sometimes forget to place ourselves in the position of the audience reading our posts and so hopefully if we focus on engaging, value added and also evergreen content then this may help to improve views.

    Reply
    • Epifania
      July 7, 2020

      Yes that’s very true!

      Reply
  • Helen
    June 17, 2020

    Such a helpful post, thank you! Admittedly, am very new to the whole SEO world! I am now realising that much of my older content is not relevant or evergreen. I was always so focused on the now and it’s 2019, etc. Going forward I am being much more mindful.

    Lots of love, Helen
    https://www.whathelenloves.com/

    Reply
    • Epifania
      July 7, 2020

      Hello Helen! Yes, I’m sure that will make a huge difference in your blogging!
      Thank you for reading!

      Reply
  • Josie D.
    June 18, 2020

    These are really good tips! I think mine is okay quality but I could use a lot more work as a new blogger. I’ve never heard of evergreen content but that would make sense for the content to a classic for all time. Thank you for sharing!

    Reply
    • Epifania
      July 7, 2020

      Glad you found this helpful Josie! Thank you for reading!

      Reply
  • Lisa | Mind and Body Intertwined
    June 19, 2020

    These tips are great! Sometimes you just forget to check the basics, like how understandable and engaging it is, so thank you for the reminder! 😊

    Reply
    • Epifania
      July 7, 2020

      The pleasure is mine Lisa! Thank you for reading!

      Reply
  • Laura
    June 19, 2020

    Since you asked, I really did think my blog posts were medium quality to high quality (I work darn hard on them), but there’s a lot of information here that I can definitely apply to get better. Thank you for the wonderful pointers! I’m excited to try your process on my posts!

    Reply
    • Epifania
      July 7, 2020

      So glad you found this helpful Laura! I’m sure you’ll see a difference. Thanks for reading!

      Reply
  • Vicki
    June 19, 2020

    Great information!! I think that my content was lacking at first, but the more I write, the better it gets. I recently had some of my content indexed by Google. So, I would like to think that my content is now a lot better. I have only been at this for a couple of months and I am learning more and more everyday.

    Thanks!!

    Reply
    • Epifania
      July 7, 2020

      Hello Vicki! Yes that’s a good sign you’re going in the right direction. We all get better with time!

      Reply
  • Christa
    June 19, 2020

    Such a helpful post. Thank you for sharing!

    Reply
    • Epifania
      July 7, 2020

      Thank you for reading Christa!

      Reply
  • Jenome
    June 20, 2020

    This article is very helpful especially for me as a new blogger

    Reply
    • Epifania
      July 7, 2020

      Glad you found it helpful Jerome!

      Reply
  • TheWellnessVilla
    June 20, 2020

    Very important post and a must-read for any beginner. This post provides a lot of value to write a high performing post. Thanks for sharing 🙂

    Reply
    • Epifania
      July 7, 2020

      Thank you for reading!

      Reply
  • Syedah Shifa
    June 20, 2020

    I think my posts are of high quality. I try to incorporate them all and I think I’m doing a pretty good job. This a really helpful post. Thanks for sharing.

    Reply
    • Epifania
      July 7, 2020

      That’s great! Keep it up! And thank you for reading!

      Reply
  • Britt K
    June 20, 2020

    Great advice! I always try to step back and ask myself what value my content is offering to my audience. After all, people have to WANT to read your content. If you can’t answer that question, it’s time to reconsider the article that you’re working on.

    Reply
    • Epifania
      July 7, 2020

      Yes so true Britt!

      Reply
  • ellie
    June 22, 2020

    I hope all my blog posts include all these tips, but will definitely keep in mind for my next posts! Thank you for sharing

    Reply
    • Epifania
      July 7, 2020

      Great! Thank you for reading Ellie!

      Reply
  • Michelle
    June 22, 2020

    These are all important. To me, a post has to provide value above all else. The best compliment I received was from a co-worker who told me “I learn something from every one of your posts.” That’s why I do this.

    Reply
    • Epifania
      July 7, 2020

      Yes that is true Michelle! Thank you for reading!

      Reply
  • Rayo
    June 23, 2020

    Love this, I used to write just about anything when I first started blogging and looking back now, I realized my contents were not informative and engaging enough. So glad I am better, I am better than before, I would say my contents are informative now

    Reply
    • Epifania
      July 7, 2020

      That’s great to hear Rayo! Keep it up!

      Reply
  • Hannah Eunice Padilla
    June 23, 2020

    Thank you for these tips! I will keep these in mind. I’ve been getting too caught up in SEO when the most important thing is to focus on content and passion!

    http://hannahonhorizon.com

    Reply
    • Epifania
      July 7, 2020

      Yes SEO starts to align when you have great content that enjoyable and attracts readers. Thanks for reading Hannah!

      Reply
  • miki
    June 23, 2020

    Super useful post, thank you for sharing!
    Miki x

    http://www.littletasteofbeauty.com

    Reply
    • Epifania
      July 7, 2020

      Thank you Miki!

      Reply
  • Collette
    June 23, 2020

    I love this post! Very informative. Having evergreen content is so important!

    I’ll be taking some of these tips away to help with my blog 😊❤️

    Please check out my blog at https://collettepratt2000.wixsite.com/website/post/why-pre-and-post-workout-snacks-are-so-important-and-what-to-eat-before-and-after-exercise

    Reply
    • Epifania
      July 7, 2020

      Glad you found this helpful Collette!

      Reply
  • Toby Raymon
    July 3, 2020

    I completely agree with all the points and mostly about that there should be engagement with the audience. And in that sense I think your post is up to the mark.

    Reply
    • Epifania
      July 7, 2020

      Thank you Toby

      Reply
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    Epifania

    Epifania

    Blogger, author, entrepreneur, and finance graduate, with a bit of web and graphic design know-how.

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    Epifania Maphosa

    Epifania Maphosa

    23 year-old finance professional, digital entrepreneur and author with a passion for blogging and sharing her knowledge with others.

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